What's Right With Art: Pay what you like - FAD Magazine

FAD Magazine

FAD Magazine covers contemporary art – News, Exhibitions and Interviews reported on from London

What’s Right With Art: Pay what you like

Tabish Khan the @LondonArtCritic loves art and visits hundreds of exhibitions a year. Every now and then he comes across something in the art world that either does or doesn’t meet his approval.

The cost of everything is going up — food, energy, petrol, and even exhibition ticket prices. I remember when a £20 ticket price for a major exhibition was upsetting a few years ago, and now it’s the norm with some ticket prices hitting £26.

How are museums to react in response to the cost of living crisis? The charge has been led by The National Gallery who have made Friday evenings pay what you like so people may visit the excellent Lucian Freud exhibition for as little as £1 – normal ticket prices are £24-26. Unsurprisingly all remaining Friday evening slots are sold out, while full-price slots remain open — proof that there is a clear demand to see this blockbuster but not everyone can stretch to accommodate the high ticket prices.

Swiftly jumping on to this great idea was Barbican with its impressive Carolee Schneemann exhibition where ticket prices on a Friday evening start at £3 and go up in £3 increments to the full £18 ticket price so people can pay however much they can afford. At the time of writing, there were still tickets available for Friday evening slots.

Now it’s not perfect as the viewing experience at a sold-out session is often compromised by the number of visitors but so many more people will see these exhibitions that may not have been able to without the cheaper option. Yes, the gallery’s revenues will take a hit but I imagine it’s not much of one given that full-price timeslots still make up the majority.

‘Pay what you like’ is the perfect response to the cost of living crisis to ensure art remains open to all and I am now looking at all other ticketed exhibitions at galleries and museums to see if they follow suit — because they should.

For more in this series, see my thoughts on outdoor artinappropriate selfiesit’s air conditionedwhy everyone is wrong about NFTspoor press releasesexperience as artcommercial as a dirty wordnew galleries opening in Londonvideo art at homethe Hockney roundel, art finds a wayart being freeOnline exhibitionsTurner Prize 2019artist’s request for feedbackthe reaction to the shredded Banksy#FriezeWeek, Blockchain hypeFinding artPrivate viewsArt itselfAppointment only exhibitionsArtificial Intelligence replacing artistsEveryone’s a CriticPhoto LondonThe Turner Prize, Art for art’s sakeConceptual art is complicatedCondoHow performance art is presented in museumsFrieze week floozies, too much respect for an artist’s legacyopinions not being welcomean exhibition across three countriestackling race and gender in artartist-curatorsart fair hypetop 5s and top 10sour political art is terriblegap left by Brian Sewellhow art never learned from the Simpsonswhy artspeak won’t dieso-called reviewsbad reviews are bad for business, the $179m dollar headlineart fairs appealing to the massesfalse opening hourssize matters and what’s wrong with video art.

Image is an installation view of the Schneemann exhibition. Photo Marcus J Leith



Related Posts

Trending Articles

Join the FAD newsletter and get the latest news and articles straight to your inbox

* indicates required