Since the nineteenth century, Campari has been responsible for some of the most distinctive and innovative imagery created in Italy. In a new exhibition this summer, London’s Estorick Collection traces the history of Campari’s pioneering approach to advertising its iconic ruby-red aperitivo. Drawn from Campari’s extensive archives in Milan, the show features the original Belle Époque posters, looks through the revolutionary campaigns of the 1920s, and culminates in the elegant designs of the 1960s.