Augmented reality Archives

Apple to role out Augmented Reality artworks globally.

1 August 2019 • Mark Westall

Apple today opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, called [AR]T,

Alex Israel x Snapchat create five AR experiences at La Malmaison during Cannes Lions International Festival of Creativity

19 June 2019 • Mark Westall

Alex Israel x Snapchat is a unique collaboration between the Los Angeles-born artist and Snap. Invited to work with Snap’s advanced augmented reality (AR) team to expand upon his multi-disciplinary practice

Serpentine Augmented Architecture: a global open call for creative practitioners..

6 February 2019 • Mark Westall

The Serpentine Galleries in collaboration with Google Arts & Culture, together with the internationally acclaimed architect Sir David Adjaye, OBE have launched Serpentine Augmented Architecture

Daniel Birnbaum Director at Moderna Museet joins VR/AR/MR art experts Acute Art

10 July 2018 • Mark Westall

Acute Art have just announced that Daniel Birnbaum will be joining its growing team as Director. Birnbaum, who currently holds the position of Director at Moderna Museet in Stockholm, will move to London where the company is based, and take up his position next year.

Klimt’s iconic masterpiece “The Tree of Life” brought to life with A.R.

5 June 2018 • Mark Westall

Using augmented reality, Klimt’s iconic masterpiece “The Tree of Life” will be brought to life for the enjoyment of Pioneers attendees in celebration of Viennese modernism and on the occasion of the 100th anniversary of death of Gustav Klimt.

#HackingTheHeist $500 million of stolen artworks brought back via augmented reality

23 March 2018 • Mark Westall

28 years ago thieves broke into the Isabella Stewart Gardner Museum and stole 13 artworks by some of world’s most significant artists. The total value of stolen artworks is more than $500 million. To this day, the case remains unsolved and the frames which once held masterpieces are left empty on the walls… until now.

Internet artist collective MoMAR launch augmented reality intervention at New York City Museum of Modern Art

15 March 2018 • Mark Westall

Internet artist collective MoMAR launched an augmented reality intervention at New York City Museum of Modern Art. “Hello, we’re from the internet” is an art project

Art News New York

Augmented Reality: Bringing Art to Life

24 February 2017 • Mark Westall

Augmented Reality is said to have gotten its big break with the introduction of Pokémon GO but, truth be told, artists have been experimenting with the Augmented Reality medium for far longer than the popular game has existed.

NEWS

Digital Art in the Future: What to expect?

13 April 2015 • Staff

As technology continues to revolutionize the world, digital artists are now able to present their artwork faster and cost-efficiently to the public. From the looks of it, technology is showing no signs of slowing down. Thus, it is expected that more innovations will appear and revolutionize art in the coming years.

WTF is Augmented Reality? #WTFisDigitalArt

19 March 2015 • Staff

AR aka Augmented Reality aka when you point your phone (with a running app) at something that something comes to life on your phone/tablet. AR makes things come to life.

TECHNOLOGY CREATES AUGMENTED REALITY FOR 12 HRS IN SHOREDITCH

12 November 2012 • Mark Westall

The Lush Prize is designed to reward groups or individuals working in the field of cruelty-free scientific research, awareness-raising and lobbying to help bring an end to animal testing.