Serpentine Augmented Architecture: a global open call for creative practitioners..

The Serpentine Galleries in collaboration with Google Arts & Culture, together with the internationally acclaimed architect Sir David Adjaye, OBE have launched Serpentine Augmented Architecture: a global open call for creative practitioners to design ground-breaking architectural structures to be developed and experienced in augmented reality on site at the Serpentine Galleries.

Image: © Cecilia Serafini
Image: © Cecilia Serafini

Without the constraints of a physical location, entrants are invited to dream new architectures and propose complex or unbuildable structures which imagine new futures of the city and the urban environment, imagining new possibilities for the urban landscape.

Building on the success of the annual Serpentine Pavilion commission, Serpentine Augmented Architecture brings together the Serpentine’s expertise in commissioning new architecture with its developing work in the field of advanced technologies. Combined with resource and expertise from Google Arts & Culture, the commission is boldly interdisciplinary, cutting across art, engineering, technology and design to reimagine the definition of architecture, the utility of AR and the future of the urban landscape.

A two-stage process, a shortlist of projects will receive mentorship from experts in architecture, engineering and immersive technology to test the feasibility of their proposals. One applicant will then be commissioned to realise their full design in augmented reality which the public will be able to experience in Summer 2019 installed alongside the internationally celebrated Serpentine Pavilion 2019.

World class advisors will guide the process, with a selection committee that includes: Virgil Abloh, Artist & Designer; Sir David Adjaye OBE, Architect and Trustee of the Serpentine Galleries; Amira Gad, Curator, Exhibitions & Architecture, Serpentine Galleries; Freya Murray, Creative Lead, Google Arts & Culture Lab; Hans Ulrich Obrist, Artistic Director, Serpentine Galleries; Yana Peel, CEO, Serpentine Galleries; Amit Sood, Director, Google Arts & Culture; Ben Vickers, Chief Technology Officer, Serpentine Galleries; Kay Watson, Digital Curator, Serpentine Galleries; Greg Williams, Editor-in-Chief, WIRED UK

Mentorship will be guided by Ivaylo Getov, Augmented Architecture Technical Director.
augmentedarchitecture.org

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper'