Apple to role out Augmented Reality artworks globally.

Apple today opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, called [AR]T, offered at Apple Stores around the world. The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

Apple_Today-at-Apple-ART_ART-Walk-Pipilotti-Rist
Apple Today at Apple ART ART Walk Pipilotti Rist

To create the sessions Apple invited the New Museum, a leading destination for contemporary art in New York, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project that is free to the public

‘Today at Apple will offer a window into the creative arts made possible by our products and customers,’

said Deirdre O’Brien, Apple’s senior vice president of retail + people.

‘We hope attendees are inspired by the incredible ar creations in the [AR]t walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]t lab.’

The [AR]t sessions start on August 10th if you want to attend register at apple.com/today/feature/augmentedrealities/

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper' AofC - Issue 1 Autumn 2018