The traditional art business model reflects socio-political austerity. A system that disproportionately benefits people who do not experience racial oppression, gender or class discriminations. Acting as a platform and support system emerging artists are often denied, Guts works to challenge and revise this model, that leaves artists and staff undervalued and underpaid.
In doing so, Guts exhibits established artists alongside emerging artists and facilitates genuine relationships between artists and collectors. Connecting artists who reflect their lived experiences in their work with those who are eager to support them.
Guts applies adaptive business practices to position itself at the forefront of the art world’s next generation of contemporary voices. It forgoes the burdensome overhead that accompanies a permanent location. Guts operates on a nomadic basis, leveraging communal trust and initiative to exhibit in technologically innovative ways, providing larger sales percentages to artists and living wages to staff.
Guts flips the traditional power dynamics between gallerist and artist, creating safe spaces, accessibility, constructive dialogue and collective shouldering. In an art world scared to speak out about inequality for fear of jeopardizing their positions, Guts Gallery refuses to be silenced.