FAD Magazine

FAD Magazine covers contemporary art – News, Exhibitions and Interviews reported on from London

Online Exhibitions, Part 2: Electronic Ear

Previously I looked at how our gaze if affect by viewing digital exhibition. How does technological mediation alter our perception and interaction with digital art? With touch screens our interaction with online exhibition becomes haptic.

@BruceAsbestos, A/B Testing at Concrete

The work in the show is web based and the artist is using Youtube,in particular, as the medium.
The title A/B testing is a method used for internet marketing for companies to test which videos, e-flyers, adverts etc are most popular.

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