Frieze has revealed details of the Los Angeles Edition of Frieze Viewing Room that will take place July 27th through to August 1st.
Frieze London and Frieze Masters revealed the full line up of participating galleries for the second edition of Frieze Viewing Room. Taking place October 9th – 16th,
Frieze today revealed their plans for the upcoming edition of Frieze Viewing Room and Frieze Week in London in October. Galleries, artists, collectors, museums, institutions, audiences and partners will have the opportunity to connect through an innovative combination of online and offline programming.
As the name suggests, the online viewing room is an attempt to bring the gallery experience online. For many dealers and fairs, they have been successful in propping up revenues whilst doors have been forced shut by the coronavirus.
Frieze launched it’s online viewing rooms yesterday afternoon (London time) for the first of two preview days. We choose 13 highlights to help you navigate the platform.
Frieze Viewing Room is a new digital initiative that will launch with an online edition of Frieze New York.
Frieze Viewing Room opens May 8th-15th with a Preview May 6th-7th, more than 200 galleries from across the globe will present major works by established and emerging artists in a virtual gallery space.
Frieze have offered its nearly 200 exhibitors 100% refunds, as well as returning any other money paid in advance for booth construction and other fees.