As the name suggests, the online viewing room is an attempt to bring the gallery experience online. For many dealers and fairs, they have been successful in propping up revenues whilst doors have been forced shut by the coronavirus.
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Why Mega-dealers Can’t Let the COVID-19 Crisis Kill Small Galleries
Money, as ever, is the root of this inequality. Just like a great portion of London’s upper middle classes have escaped to their country homes, the majority of mega-dealers have moved their operations online.
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