Earlier this week, Kanye West set out a vision and dream to usher in a new era of creativity, 140 characters by 140 characters delineating a business plan which he sees as the road to filling the quasi creative deity vacancy left after Steve Jobs’ tragic death.
Announcing a new design company, DONDA, named after his late mother, West tweeted “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas…”
DONDA will ” put creatives in a room together with like minds,” in order to “simplify and aesthetically improve everything we see, hear, touch, taste and feel.” Kanye sees these creatives drawn from diverse disciplines, from architects and graphic designers to musicians, social media experts to careers which perhaps stretch the traditional notion of “creative” industries some what… lawyers, bankers, nutritionists and doctors.
Not sure if Kanye is neglecting many in his vision of a new age of creativity, and it spanned almost 100 tweets, dealing with topics as diverse as celebrity, fashion, the 2016 olympics and educational reform
Core77 point out the attention-grabbing reference to the late Mr. Jobs, with West asserting “We can collectively effect the world trough [sic] design. We need to pick up where steve jobs left off.” (West also draws a comparison between Jobs, Michael Jackson and Alexander McQueen as a veritable pantheon of visionaries who passed before their time.)
Kanye expressed his abiding desire to make a difference in the world: “What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create.” Ultimately, as far as twitter rants / outbursts / visions go, this is all far more Jobs than Charlie Sheen, and if Kanye wants to effect creative revolution we’re all for it, but perhaps it isn’t going to happen one trainer design at a time…? But then, Jobs seemed to manage.
Interested? You’ve been invited to email contactDONDA@gmail.com for more information.
Rachel Bennett
via PSFK
