Watch A New Awakening from Burberry produced for Chinese New Year - FAD Magazine

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Watch A New Awakening from Burberry produced for Chinese New Year

Burberry has presented its first short film of 2021, paying homage to the Chinese New Year and the fashion house’s rich history of exploration and the outdoors.

Entitled A New Awakening, the 6-minute Derek Tsang-directed feature follows characters on a journey of discovery and renewal, framed by the five senses. Capturing the spirit of Chinese New Year, the film expertly encapsulates the impending arrival of spring and the sense of new beginnings.

Arriving alongside the film is the Chinese New Year 2021 capsule collection that boasts a reworked Thomas Burberry Monogram motif honouring the Year of the Ox, a Chinese zodiac sign associated with the earth, power and calm

Highlighting the classic Burberry check, the collection comprises trench coats and sports-inspired garments, alongside a new colourway of the brand’s Olympia bag.

The full collection is available to buy in mainland China, Australia, Hong Kong, Macau, Malaysia, Singapore, Taiwan and Thailand. You can also view the full A New Awakening film below.


Heritage remains key to Burberry’s iconic collections, alongside a vision for fashion-forward pieces, inspirational runway shows and an industry-leading position in digital technology. Founded in 1856 by Thomas Burberry, with the intention to produce garments to protect people from the British weather. Thomas Burberry would go on to invent the breathable and waterproof gabardine as worn by first recorded Polar explorer Dr Fridtjof Nansen, air commodore Edward Maitland and acclaimed British explorer Sir Ernest Shackleton. The London-based brand is today under the creative direction of Italian fashion designer Riccardo Tisci who had previously worked at Givenchy. Burberry combines its heritage of innovation and craftsmanship in its design of womenswearmenswear, childrenswear, accessories and beauty. This season sees the brand continue to elevate its iconic designs, re-introducing the heritage trench coat and the vintage check pattern alongside modern tailoring, the TB monogram and versatile footwear.



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