Sascha Bailey aims to modernise the art industry with new blockchain play.

“Blockchain technology has the power to change the paradigm of the art market forever, shifting the last tangible creative industry into the digital realm.”

CEO of The Blockchain Art Exchange, Sascha Bailey

The Blockchain Art Exchange (BAE) was born out of a desire to make buying and selling art simple and accessible to all, profiting both the artist and the buyer. The Blockchain Art Exchange is the brainchild of CEO, Sascha Bailey, an experienced Artist Manager, Art Dealer and Collector of art with ten years of experience in the art industry.

Bailey first became interested in the prospect of becoming involved in the arts at the early age of 11 while at Frieze art fair, where he utilised a booth his father was exhibiting in to sell his own Magna drawings. This is where he first realised that the abstract concept of an idea purely useless other than its intrinsic beauty or meaning could be sold or bought.

By honing and establishing a firm understating and place within the art world in 2013 Bailey began curating exhibitions, his first exhibition, “Human Relations”, 2013 by Mari Luise and Fenton Bailey was followed a year later by “Wild At Heart” by Russell Young in 2014. Following the success of these exhibitions, Bailey has continued to curate at least one exhibition a year

Alongside curating exhibitions and collaborating Bailey launched Quite Useless with his two co-founders Jack Daniels Thompson, Mimi Nishikawa and Ronald Briceno in 2015. Quite Useless was founded to help artists that showed great promise but did not have the support, structure or guidance to kick-start their careers. Acting as a type of talent agency, Quite Useless helps up and coming artists showcase their works in affluent environments.

Whilst working with up and coming and established artists through Quite Useless, Bailey experienced how limited the current art world dynamic can be; and how the current structure doesn’t work for the artists or the growing new art mediums which lead to the inception of The Blockchain Art Exchange (B.A.E).

The internet revolution caused many issues for the artwork, especially the ability to copy something an infinite amount of times. The Blockchain Art Exchange gives us the power to own files and transfer them to new owners without copying them, just like in the past, with vinyl records, thanks for Blockchain digital files can now be scare and hold a value; protecting the buyer, artists and the integrity of the artwork itself.

The Blockchain Art Exchanges ultimate mission is to change the creative world forever. Decentralising the market & empowering Artists everywhere by giving them a platform to create, display & exchange artistic digital files, modernizing the way people acquire artistic creations. The B.A.E will become the stamp of approval for any blockchain art collectable, where provenance tracing back to us will prove that the collectable is connected to the best quality file that has been uploaded by the holder of the IP rights. The B.A.E will provide peace of mind and certainty for investors in this budding frontier market.

blockchainartexchange.com

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper'