Forget Pokemon Go, Fortnum & Mason use Modern British art to drive traffic. - FAD Magazine

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Forget Pokemon Go, Fortnum & Mason use Modern British art to drive traffic.

Frank Auerbach Primrose Hill Summer 1968

This September, Fortnum & Mason will be opening its doors to ‘Fortnum’s X Frank’ featuring 60+ works by artists including Frank Auerbach, Charming Baker, Tracey Emin, Howard Hodgkin, Leon Kossoff, Paula Rego, Bridget Riley, William Roberts and Stuart Pearson Wright to be displayed throughout the store.

This will be one of the most original art events in London when it becomes the temporary home for works from the Frank Cohen Collection, one of the most important collections of Modern British art in private hands.

Howard Hodgkin Going to America

Fortnum’s X Frank, 13th September 2016 – 15th October 2016, is conceived as a provocative art installation with artworks displayed across the entire store – from the award-winning windows facing the Royal Academy to the wine bar, shop floor and through to the board room.

This unique month-long collaboration takes place as the art establishment from across the world descends on London for the internationally celebrated Frieze Art Fair and continues Fortnum’s long history of supporting art and artists.

Frank Cohen is one of the world’s most prolific collectors of Modern British art. He began collecting in the 1970s, and in the early 1990s became a patron and supporter of the Young British Artists (YBAs). An exhibition of his private collection was held at Chatsworth in 2012 and he was a member of the Tate’s Turner Prize Jury in 2003. In 2013 he established the Dairy Art Centre in Bloomsbury, an acclaimed new public space for contemporary art.

Fortnum’s X Frank is curated by Robert Upstone, former Director of Modern British Art at the Fine Art Society, which he joined in 2010 from Tate Britain where he was Curator of Modern British Art.

Ewan Venters, Fortnum’s CEO, said:

“Across every inch of our store we always aim to captivate our customers and at a time when the contemporary art world is looking to London, we can think of no better way of doing just that than with this innovative collaboration with Frank. Fortnum’s has a long history of supporting art and artists, and we’re thrilled to be continuing that tradition in such a fashion.”





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Fortnum's X Frank 2018, Ewan Venters, John Virtue, Frank Cohen, Courtesy Fortnum & Mason, Credit Phillip Sinden

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