Adidas partners with conservationists to produce trainers from ocean waste.
Adidas have partnered with conservation organisation Parley to put the ocean’s waste to good use. Together they have created the first trainer whose upper construction has been produced using ocean plastic and illegal deep-sea gillnets. The Sea Shepherd Conservation Society collected the materials while on a 110-day expedition to track an outlawed poaching vessel off the coast of West Africa.
“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,”
Parley founder Cyrill Gutsch said during a presentation about the project. via www.mymodernmet.com
Adidas have confirmed that it will start incorporating recycled plastic into its footwear by early next year.
Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher of Art of Conversation and founder of the platform @worldoffad
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