German beer brand Astra recently developed a digital illuminated billboard that targets its advertising at women.
Described as:
“the first ever beer advertising that is only for women”
the campaign was developed by Philipp und Keuntje.
70+ short videos were created featuring the comedian, presenter and journalist Uke Bosse. He speaks directly to passersby and specifically addresses women to encourage them to sample an Astra. The large quantity of videos enables the digital billboard to respond to lots of situations.
