British art legend Sir Peter Blake has transformed one of the Hyundai i20’s in his own inimitable style, as part of Westfield London’s Car Boot Chic campaign this London Fashion Week.
In aid of the British Heart Foundation, his model will be part of an incredible set of customised cars on display offering Westfield consumers an enviable array of product offerings.
Set in The Atrium event space, some twenty Hyundai i20 motor cars will be hijacked by Westfield London’s most sought after brands, including Topshop, Oasis, Whistles, Ted Baker, Wolford, Swarovski, Reiss, Firetrap and Biba’s new collection at House of Fraser. Each car will be brimming with goodies; exclusive lines; must-haves and one-off pieces. Each day will certainly offer something different so make sure you keep your eye out on the daily update board at the fair or at www.westfield.com/london
Confirmed hijackers include…
– Mary’s Living & Giving for Save The Children, revving up sales of charitable treasures for the children’s charity – word on the street is vintage Chanel will be making an appearance!
– Hair gurus Toni & Guy will be uncovering the season’s must-have cuts, blow-dries and colours from their dedicated car – make sure you get in line for style sessions
– Donna Ida will be hosting a denim drive in aid of Jeans for Genes charity. Bring your old or unwanted the Donna Ida car where they will be traded for a £20 voucher off your next pair at Donna Ida.
– To celebrate Wolford’s 60th anniversary, the elite hosiery brand has created an exclusive Anniversary Set that includes a Panty body and Stockings, only available at Wolford’s Car Boot
At special times and ‘golden hours’ over the six days, there’ll be incredible price drops and giveaways so park-up and make sure you’re the first to try and buy the new season’s collections from top designers and your favourite brands.
What’s more, highly respected global style bloggers will be based in the midst of the Fair bringing fashion-lovers news, pictures and interviews with daily posts on the dedicated Westfield London Car Boot Blog
THE CAR BOOT FAIR FASHION SHOW
If trunks of treasures haven’t give you a fashion fix then get yourself a front row seat at Westfield London’s exclusive fashion shows, only on Saturday 25th and Sunday 26th September. Four shows flaunting the very best of autumn winter fashion will be showcased four times on each day over the closing weekend*.
Share your experiences with other car booters, have a bite to eat and enjoy the most eccentric event of the season.
For further information, offers and up to the minute news, visit www.westfield.com/london
