To celebrate Gareth Pugh’s career, the SHOWstudio team have collectively created a video/animation for the young designer. Nick Knight, Ruth Hogben, Nicola Formichetti and Alex Box have crafted this exclusive film from the footage recorded from the set of Nick Knight’s shoot for the October issue of i-D.
Described as an ‘escape into a madcap post-produced fantasy of metallic foil, multicoloured balloons, and swirling neon catherine wheels – a cinematic reverie that expresses all the unbridled innovation and invention both of this shoot and of Pugh’s stratospheric career to date. Video here via (SLAMXHYPE)
Gareth Pugh, born on August 31, 1981, stands as a visionary English fashion designer, with London as his creative nexus. Renowned for his fearless exploration of volume and form within his creations, Pugh’s artistic journey transcends conventional boundaries, rendering his work a true embodiment of performance art.
Gareth Pugh’s meteoric rise commenced at Kashpoint’s Autumn 2005 Alternative Fashion Week collective display, where his distinctive voice began to resonate within the fashion realm. His solo debut unfolded amidst the grandeur of London’s Fall 2006 fashion week, marking a pivotal moment in his trajectory.
Steering away from the mainstream, Pugh’s garments seldom adhere to conventional wearability. Instead, his avant-garde creations thrive on experimentation, setting him apart. A unique aspect of his journey lies in his partnership with patronage, primarily from the acclaimed Rick Owens and Michèle Lamy, facilitating the realization of his daring projects.
Pugh’s profound impact extends beyond the studio, adorning the likes of eminent performers such as Kylie Minogue, Beyoncé, and Lady Gaga. His designs transform these icons into living canvases, elevating their performances to breathtaking artistic spectacles.
In sum, Gareth Pugh stands as a maestro of innovation in the realm of fashion design. His London base serves as a crucible for groundbreaking ideas, challenging conventions, and giving rise to wearable art that dares to defy expectations.
