Skepta’s unequalled style and cultural influence collide with PUMA’s rich heritage of sportswear design, creating a groundbreaking collection characterised by its distinct shapes, unique details and textures. Capturing the collection’s mood, the campaign employs light and shadow as primary visual codes, naturally casting the spotlight on Skepta.
After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now unveils his inaugural collaborative collection. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.
Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to a full collection of apparel, accessories, and a brand-new footwear silhouette, the PUMA Skope Forever.
Conceived as a uniform for Skepta, the PUMA x Skepta Track Jacket and Track Pants form a coordinated set, taking inspiration from PUMA’s T7 tracksuit. The technical Vest features unique tailoring with concealed pockets, while the accompanying Backpack maintains the same aesthetic, created in a black-on-black colorway with ample storage. Completing the lineup of accessories, the first PUMA x Skepta collection also introduces Gloves and a cuffless Beanie.
The PUMA Skope Forever is an all-new footwear style co-created by Skepta and PUMA, inspired by early-2000s footwear designs and debuting in a special iridescent colorway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.
Kicking off a long-term partnership between Skepta and PUMA, the first collection is available this Saturday, May 18th, 2024, from PUMA.com – PUMA flagship stores, and selected PUMA retailers with retail prices ranging from 60 to 200 Euros.
About the artist
One of the most important influences in the global rap scene, multi award-winning artist Skepta has established himself as a multifaceted force, leaving an indelible mark on the worlds of business, film, fashion and music. Through his journey, he has not only defined the sound of a generation but also become one of the most influential figures in contemporary music. Skepta’s early recordings, established him as a force to be reckoned with, his albums from this point earning him acclaims including the Mercury Prize and becoming defining moments in British rap. COMPLEX deemed him the Best British Rapper of all time. As he continues to evolve, Skepta remains an emblematic figure, embodying the fusion of artistic expression, entrepreneurship, and cultural impact in the 21st century. His current project Mas Tiempo, founded with Jammer, embodies his exploration of electronic music. Beyond music, Skepta is the founder of Big Smoke Corporation which houses creative endeavours. His impact extends into fashion where he has collaborated with brands such as Puma and Burberry, plus launching his own brand, MAINS, blending his Nigerian and British influences into a distinctive identity. His debut film ‘Tribal Mark’ was released through his own production company, 1+1 Productions earlier this year. @Skepta
