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Rankin launches live photostudio & retail experience on Carnaby Street, for Christmas

Rankin launches live photostudio & retail experience on Carnaby Street, for Christmas- The RankinLIVE experience is coming to Carnaby Street for Christmas and you can get your own Rankin photoshoot & portrait for just £500.

Rankin launches livephotostudio & retail experience on Carnaby Street, for Christmas
Rankin Photoshoot ©Rankin

For years, I’ve had this idea of doing live photoshoots in the window of a shopfront – bringing the exclusive world of the photo industry out to the general public. Carnaby Street is arguably one of the most famous shopping streets in the world, so there is no better place to launch this concept.


Arguably Rankin’s biggest project ever, RankinLIVE was launched in 2009, RankinLIVE is the most ambitious project Rankin has ever undertaken. These photo sessions see Rankin pick up his camera and turn it to the general public. Allowing people a chance to experience behind the scenes of a professional photoshoot, they can step in front of Rankin’s lens in an exceptional immersive experience. An unparalleled opportunity to have your portrait taken in the style of one of Rankin’s signature editorials.

RankinLive ©Rankin

This live experience is a unique opportunity for members of the public to be directed and photographed by one of Britain’s most successful photographers. Tickets for the experience include time in front of the lens, either solo or with a loved one, as well as a digital version of their final portrait, and your very own A4 authenticated print.

RankinLive ©Rankin

A RankinLIVE experience is unlike anything else I do. Across a day I get to meet and photograph 20+ members of the public, and in the 15 minutes they’re with me I really feel like I get to know them. We talk, I shoot, and in the end everyone leaves the session beaming.

Beyond this though, we showcase the images I shoot live on screen to anyone who wants to watch. Doing this allows everyone to feel included and it becomes about so much more than me taking a photograph – it becomes a shared experience, one that celebrates creativity and community.


For the first time in a physical location, Rankin is also bringing his Swag (rankinswag.com) to a storefront.
From prints to books, and tote bags, RankinLIVE will host brand-new merchandise and signed gifts suitable for all budgets.

RankinLIVE, November 22nd – January 7th 2024, 47 Carnaby Street, London rankinswag.com/rankinlive


15-Minute Photo Sessions: Participants will have the opportunity to be photographed by the legendary Rankin himself in 15-minute time slots (including file review time).

Instant Review: Once Rankin has taken images, participants will be able to review the images on-site and select their preferred shots.

Digital “Green Tag” Files: Participants can choose up to 6 “green tag” images, which will be emailed to them as a digital PDF on the day.

Authenticated Prints: Within a week of the photosession, participants must confirm their favourite image from the “green tag” selection to be turned into an A4 authenticated inkjet print.

Home Delivery: The chosen print will be professionally produced and mailed to the participants’ home address, ensuring a hassle-free experience.

Total Cost per Time Slot: £500

This fee includes the 15-minute photo session, image review, digital “green tag” file PDF, one authenticated A4 inkjet print of your chosen image delivered to a UK address, and one digital file of your chosen image for personal digital use.

Booking & Availability: Walk-in slots may be available, however, to avoid disappointment due to limited timeslots, it is recommended participants pre-book. Visit: rankinswag.com/products/rankinlive

About the artist

Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion, culture and lifestyle print and digital platform, Hunger. His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries around the world, including MoMA, New York, and the Victoria & Albert Museum, London. He lives in London with his wife Tuuli and their dogs.



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