Pantone have announced an initiative with Paris-based multidisciplinary artist, Polygon1993, to give away nine NFT artworks inspired by PANTONE® 17-3938 Very Peri: Pantone Color of the Year 2022, on the eco-friendly Tezos blockchain.
The first five NFTs will be offered for free on Tezos’ largest NFT marketplace, Objkt. The first drop of two pieces will go live on March 9th at 12pm EST, and the second drop of three pieces will launch on March 10th at 7am EST. In order to obtain the NFTs, users will need to possess a unique Tezos digital wallet. First-time NFT collectors can set up a digital wallet easily via Kukai, using DirectAuth to link an existing Google, Twitter, or Reddit account.
An additional drop of four, brand new NFTs created by Polygon1993 will be available exclusively at Tezos’ SXSW 2022 experience, Block/Space, between March 11th-14th, on a first-come, first-serve basis. Visitors will also be able to immerse themselves in the color and view the NFTs inside the “Very Peri” room at the activation.
“As we further explore and create products and services for our community that complement the digital and physical landscape, we are excited to continue our partnership with Polygon1993 and Tezos to explore new avenues for creativity like NFTs and how color can influence this creation,”said Elley Cheng, Vice President and General Manager of Pantone.
Polygon1993 collaborated with Pantone to create this collection of digital glitch art using a combination of techniques that incorporate analog cameras and merge it with current digital tools – creating a sense of motion while working with still imagery. a process called circuit bending, Polygon1993 utilized small knobs and buttons to capture everything in high-definition. The slightest movement of a knob creates a completely new shape, so it had to be handled with precision to ensure each piece was executed correctly.
“When I first saw PANTONE® 17-3938 Very Peri, it immediately took me back to my childhood. The blue and red undertones gave the color a retro vibe that inspired me to incorporate nostalgic effects that transport people to the past. With digital tools, I was able to create something new that stems from the old but makes it new and futuristic. It showed me we don’t have to erase everything we learned as kids – instead, we can transform it and give it a new purpose.”explained Polygon1993
About the artist
Polygon is a multidisciplinary artist based in Paris, France. When imperfection acts as a driving force for art and analog technology stands alongside digital evolution, the past, the present and the future are one. Polygon brings us into a glitch universe that represents his daily life; a distorted world where reality and imagination mingle. He is passionate about visual art and draws his creative strength from the 80s & 90s culture, exploring the infinite possibilities of creation using analog synths and video processors. Not only a film director, but he is also a media scenographer and a visual artist. Heavily involved in the music scene, he collaborated with artists such as Tame Impala, Charli XCX, Bring Me The Horizon & Grimes and more whether it is for their live visuals, music videos or even artworks.