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Patagonia and circular fashion and textile technology group Infinited Fiber Company sign a multiyear sales agreement - FAD Magazine

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Patagonia and circular fashion and textile technology group Infinited Fiber Company sign a multiyear sales agreement

Photo Fanny Haga

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production. 

“Circularity is a marathon, not a sprint. By partnering with companies like Infinited Fiber Company we are able to build a circularity partnership that not only recycles the products of the past but builds a circularity plan for the products of the future,”

said Patagonia’s Lead Material Developer Ciara Cates.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste. 

“The beauty of Infinna is that the consumer would never guess it is made from recycled garments. They will get to experience the same longevity, comfort and softness as a similar product made of virgin materials,”

said Patagonia’s Cates. 

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources. 

About the Companies

We’re in business to save our home planet.? Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B Corporation, the company is recognized internationally for its commitment to product quality and environmental activism—and its contributions of more than $145 million in grants and in-kind donations to date.?patagonia.com


Infinited Fiber Company is a fashion and textile technology group on a mission to bring joy and hope back to closets by making circularity an everyday reality. Their breakthrough innovation turns cellulose-rich materials – worn-out clothes, used cardboard, and wheat or rice straw – into Infinna™, a premium textile fiber that looks and feels soft and natural like cotton. Infinna™ is biodegradable, contains no microplastics, and textiles made with it can be recycled in the same process. They are headquartered in Espoo, Finland. infinitedfiber.com

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