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Damien Hirst to release 'The Currency' a new secret NFT art project 5 years in the making. - FAD Magazine

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Damien Hirst to release ‘The Currency’ a new secret NFT art project 5 years in the making.

Making money is art, and working is art, and good business is the best art.”

Andy Warhol
Andy Warhol: Dollar Sign (Yellow)

For the first time, both HENI Leviathan and the artist Damien Hirst accepted Cryptocurrency for their cherry blossoms print run, buyers could pay by either Bitcoin (BTC) or Ether (ETH), as well as by credit or debit card, and were pleasantly surprised and happy with the extent of take-up from the Cryptoworld and they will continue to accept Cryptocurrency on drops going forward. HENI Leviathan also offered, for the first time, storage to customers of their purchased editions in the HENI Vault which is bonded fine art storage in the UK. The number of customers choosing to store in the vault far exceeded expectations.

Damien Hirst said

 “Ever since I made the diamond skull I’ve been thinking about wealth and value. I have been working on an artwork for the last 5 years. It’s been blowing my mind. It explores and challenges the concept of value through money and art. For the past 3 years the project has been expanding into the blockchain and NFTs. I have been working on this project closely with HENI, who have partnered with the leading tech company in the crypto world. It involves 10,000 original works of art on paper, which I call “The Currency”.  I made them all 5 years ago, and they are in a vault but about to come to life through their launch on the blockchain. They also exist as NFTs and a related cryptocurrency. The whole project is an artwork, and anyone who buys “The Currency” will participate in this work, it’s not just about owning it. It is the most exciting project I have ever worked on by far.”

Rare Book Snowblind 1998 By Damien Hirst – Robert Sabbag – Limited Edition

“digital art is an increasingly important medium for many artists and combining it with the blockchain, through NFTs, is an obvious development; allowing transparency and clear proof of ownership. HENI is planning some exciting NFT projects to be announced very soon.”

Joe Hage, the founder and owner of HENI, said that

 

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