Artist Swoon creates gigantic mural on 23-story, terra-cotta and glass tower The Dime

Artist Swoon creates gigantic mural on 23-story, terra-cotta and glass tower The Dime

On the fifth floor of The Dime, a 23-story, terra-cotta and glass tower intertwined with the landmarked 1908 Dime Savings Bank in South Williamsburg a monumentally-sized mural – 35’ x 12 ’- by well-known Brooklyn artist Swoon made its debut.

The dramatic installation of the gigantic mural – five floors up through scaffolding – has been captured on video and photography* as it was being put up and as it was completed (sans scaffolding) for Brooklyners to enjoy.

The mural was the brainchild of one of the developers, Sam Charney of Charney Companies, who has collected street art since he was a teenager in the 1980’s and is co-owner of art gallery, Passionate about art, Charney and his partners at Tavros Holdings, not only are featuring this outdoor mural, but will be installing another mural by Swoon and another by artist, Tom Fruin, in the residential lobby and commercial lobby of the building, respectively.

Artist Swoon creates gigantic mural on 23-story, terra-cotta and glass tower The Dime

About the artist
Caledonia Curry, whose work appears under the name Swoon, is a Brooklyn-based artist and is widely known as the first woman to gain large-scale recognition in the male-dominated world of street art. Callie took to the streets of New York while attending the Pratt Institute of Art in 1999, pasting her paper portraits to the sides of buildings with the goal of making art and the public space of the city more accessible.

In a moment when contemporary art often holds a conflicted relationship to beauty, Callie’s work carries with it an earnestness, treating the beautiful as sublime even as she explores the darker sides of her subjects. Her work has become known for marrying the whimsical to the grounded, often weaving in slivers of fairy-tales, scraps of myth, and a recurring motif of the sacred feminine. Tendrils of her own family history—and a legacy of her parents’ struggles with addiction and substance abuse—recur throughout her work.

While much of Callie’s art plays with the fantastical, there is also a strong element of realism. This can be seen in her myriad social endeavors, including a long-term community revitalization project in Braddock, Pennsylvania and her efforts to build earthquake-resistant homes in Haiti through Konbit Shelter. Her non-profit, the Heliotrope Foundation, was created in order to further support these ventures.

Today, Callie’s work can be found on the sides of buildings worldwide and has been given both permanent and transient homes in more classical institutions, including New York’s Museum of Modern Art, the Institute of Contemporary Art in Boston, the Tate Modern, and the São Paulo Museum of Art. Most recently, she has begun using film animation to explore the boundaries of visual storytelling.

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad