Adidas partners with Parley to produce trainers from ocean waste.- Adidas has partnered with conservation organisation Parley to put the ocean’s waste to good use. Together they have created the first trainer whose upper construction has been produced using ocean plastic and illegal deep-sea gillnets. The Sea Shepherd Conservation Society collected the materials while on a 110-day expedition to track an outlawed poaching vessel off the coast of West Africa.
“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,”
Parley founder Cyrill Gutsch said during a presentation about the project. via www.mymodernmet.com
Adidas have confirmed that it will start incorporating recycled plastic into its footwear by early next year.
Adidas partners with Parley to produce trainers from ocean waste.
Parley for the Oceans is the global environmental organization and network where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. Working across the creative communities, brands, governments and environmental groups, we take action to protect the oceans, Earth’s largest and most vital ecosystem, with an approach led by creativity, collaboration and eco-innovation.
Our mission is to rapidly transform human-made materials and systems to work in harmony with the ecosystem of nature, and to inspire and empower more impactful participation in the environmental cause. Working across the worlds of science, art, fashion, design, technology, finance, entertainment, sport, space and ocean exploration, we address today’s biggest ocean threats in a range of initiatives that challenge the status quo and invite everyone to own their role in the solutions. The only way forward is together — and there is no greater unifier than the ultimate source and life force: the all-connecting oceans.
