adidas Originals get artists to celebrate The Superstar re-launch - FAD Magazine

FAD Magazine

FAD Magazine covers contemporary art- News, Exhibitions, Interviews and cool art stuff reported on from London

adidas Originals get artists to celebrate The Superstar re-launch

adidas Originals Superstar ‘Herringbone Sole Cleaning the court.’ By Jac...
Sole Cleaning the court.’ By Jack Hughes

In support of the Superstar re-launch, adidas Originals has teamed up with YCN (You Can Now)

to create a series of visuals, contemporising the sporting roots of this iconic street symbol. From its humble beginnings as one of the first performance basketball models, the adidas Originals Superstar has gone on to achieve truly legendary status.

adidas Originals encouraged artists Lauren Rolwing, Jack Hughes and YEHTEH, to get creative and explore Superstar through the ‘Shelltoe: Jostling in the key’, ‘Herringbone Sole: Cleaning the court.’ and ‘Mixed Materials: Out the box.’

Championing the original technological advancements of the shoe, they brought to life the key sporting and performance innovations central to the construction of the Superstar.

Deep rooted in basketball history, the Superstar was the first all-leather low top basketball shoe and one of the first to utilize the ‘herringbone’ outsole. The non-marking sole teamed with the sleek new low cut design gave an overall ‘clean’ aesthetic, and performance quality to the shoe.

About YCN:
Established in 2001, YCN is an organisation setting out to stimulate, elevate and facilitate effective creativity.

About The Artists
adidas Originals Superstar ‘Shelltoe Jostling in the key’. By Lauren Row...
Lauren Rolwing: Lauren is a Knoxville-born illustrator and a graduate of the Savannah College of Art and Design. Previously creating most of her work with scissors and paper, Lauren now favours digital approaches. Her clients include The New York Times, Brummell Magazine, Harper’s Bazaar and Refinery 29.

Jack Hughes: Jack is a London based illustrator whose distinctive highly polished aesthetic conjures atmospheres at once eerie and sublime. He has previously worked with clients such as Computer Arts, Google and The Sunday Telegraph and River Island.

adidas Originals Superstar ‘Mixed Materials Out the box.’ By Yehteh
Yehteh: Philipp Dornbierer is a freelance illustrator from Switzerland, who goes by the Yehteh moniker. His delicate and minimalist image making has led to commissions from clients including The New York Times, Airbnb, IBM and Bloomberg.



Related Posts

ArtPics: adidas Talent House Originals

Earlier this year adidas partnered with Talent House to launch a competition in which participants incorporated elements of adidas Originals into their own forms of art.

Trending Articles

Submit Your Work

Submit your work to be featured on FAD