ART OPENING: 'U' @TheUnitLondon Thursday 18th September 2014 - FAD Magazine

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ART OPENING: ‘U’ @TheUnitLondon Thursday 18th September 2014

‘U’ | The Unit London from The Unit London on Vimeo.

19th September – 18th October 2014 The UNIT London 7 Earlham St, London, WC2H 9LL

Opening tonight The Unit London, “Soho’s breakthrough artist-led gallery space”, presents U, an exhibition of contemporary portraiture that brings together six emerging artists under the theme of personal identity in the digital age.

A selection of participating artists L to R: Jake Wood-Evans, Ivan Alifan, SNIK

The Unit London has established a great reputation for creating an accessible and innovative gallery experience – quite different from the traditional art world. Fundamental to this has been a consistent and audacious use of digital media more often employed in the music and fashion industry, offering a distiiled experience of Joe and Jonny’s curatorial approach.

‘This is not a traditional portrait exhibition… What we are offered here instead, is a deeply psychological insight into the very contemporary notion of fractured and digitised identity – anchored in the old tradition of portrait painting.

Joe Kennedy, Co-Director, The Unit London
U is determinedly not a traditional portrait exhibition and to underline the freshness of their approach The Unit London have produced a series of short films which explore the different work of two of participating artists – Jake Wood-Evans and SNIK.

Classically trained, Jake Wood-Evans subtle and haunting paintings stem from his extensive study of the baroque masters, made during his scholarship at the Prado Museum.

Artist duo SNIK have been pushing the boundaries between street and fine art for more than 10 years – becoming the first street artists ever to be shortlisted for the prestigious Threadneedle Prize. Their unique style incorporates an array of different mediums and intricate hand cut stencils to create breath-taking large scale works. They discuss here their approach to making work:

The Unit London
Founded in September 2013 by Joe Kennedy and Jonny Burt, The Unit London represents the next generation of contemporary and progressive fine art, showcasing both established and emerging contemporary artists from around the world. The gallery has garnered a strong audience of young professionals and creatives as well as gaining a loyal celebrity following including the likes of David Bailey, Jude Law, Jean Paul-Gaultier, Nick Grimshaw and Alan Carr.



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