FAD + SONY QX10 + Xperia Z1 Do Six Art Fairs in Six Hrs on Sunday Frieze Week Part 1

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FAD’s Creative Director Mark Westall teamed up with Sony to do Six Art Fairs on the Sunday off Frieze art Week .
He got given the awesome looking QX10 Lens camera (there’s also a QX100 ! ) and the new beautifully flat Xperia Z1.

The idea is you connect the two (v easy all you have to do on the phone is download the app connect via wifi or NFC) and away you go and he did.

Mark started out in Regents park visiting Frieze Masters then Frieze before heading onto Sunday Art fair , The Other Art Fair and Moniker in Shoreditch before ending up at SLUICE in London Bridge.

During Frieze Masters Mark found out the FAD way to use the QX10 which is to shoot the ‘OldsKool’ way with phone in pocket and just shooting . It was amazing to see how and what we shot without looking at the viewfinder it gave us more freedom and was lots of FUN. It also enabled us to view the artwork directly and not via a digital barrier. The other cool thing was that you could use the phone as a ‘handy remote’ – to capture high angle shots.

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So We started at Frieze Masters at around mid-day

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David Hockney, The Conversation (1980) Richard Gray Gallery

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Allen Jones at Luxembourg and Dayan

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Mark Westall at Frieze Masters

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Yayoi Kusama Hauser and Wirth

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Works by Judy Chicago at Riflemaker

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Jean De Buffet Tete Fleur Sur Fond Bleu Barbara Mathes gallery

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Michelangelo Pistoletto Barbara Mathes Gallery

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Andy Warhol Camouflage Jablonka Gallery

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David Zwirner Stand

Then we walked over to Frieze London a 15min walk through Regents Park via some of the sculptures in the Frieze scuplture park.

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Entrance to Frieze London

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VC FAD New York Editor at Frieze London

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White Cube London Darren Almond Perfect Time

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MAI 36 Galerie Zurich John Baldessari Noses & Ear Etc : Head And Hat (With Nose)

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Galerie Perotin Paris Takashi Murakami Self Portrait Lying Down

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Gagosian New York Jeff Koons

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Gagosian New York Jeff Koons

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Gagosian New York Jeff Koons

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Lisson Gallery London Dan Graham

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303 Gallery Doug Aitken You You

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Herald ST Scott King 24 Hour Party People

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Team gallery New York You and My Friends 4 Ryan McGinley

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Team gallery New York Screen Peeking Tabr Robak

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Team Gallery New York Diddy Lakes Cory Arcangel

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Gavin Brown’s enterprise, New York Safety Cones (After Richard Serra),Rob Pruitt

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Sadie Coles London Double Rainbow Flag for Jasper in the Style of the Artists Boyfriend Johnathan Horowitz

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The QX10/100 comes in Black and White.

Tech Stuff:
The lens offers features such as 10x optical zoom, Steadyshot for shake free imagery and manual controls
The QX10 partners an 18MP Exmor R™ CMOS sensor with a high quality G lens
The QX100 features a large 1.0 type Exmor R™ CMOS sensor with 20.2 effective megapixels
You can Shoot fast and clear with the high-speed BIONZ imaging processor
You can also shoot HD movies – shoot in high-quality HD (30p) with low noise, even in low light, thanks to the CMOS sensor

The new Cybershot™ QX100 and QX10 are on sale from November BUT you can pre order NOW on sony.co.uk

Part 2 coming this week Sunday Art Fair , The Other Art fair , Moniker then Sluice …
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Mark Westall Creative Director FAD at Frieze Masters

Finally Sony Film showing how you can use the QX10 or QX100

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad

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