FAD’s Creative Director Mark Westall teamed up with Sony to do Six Art Fairs on the Sunday off Frieze art Week .
He got given the awesome looking QX10 Lens camera (there’s also a QX100 ! ) and the new beautifully flat Xperia Z1.
The idea is you connect the two (v easy all you have to do on the phone is download the app connect via wifi or NFC) and away you go and he did.
During Frieze Masters Mark found out the FAD way to use the QX10 which is to shoot the ‘OldsKool’ way with phone in pocket and just shooting . It was amazing to see how and what we shot without looking at the viewfinder it gave us more freedom and was lots of FUN. It also enabled us to view the artwork directly and not via a digital barrier. The other cool thing was that you could use the phone as a ‘handy remote’ – to capture high angle shots.
Then we walked over to Frieze London a 15min walk through Regents Park via some of the sculptures in the Frieze scuplture park.
The lens offers features such as 10x optical zoom, Steadyshot for shake free imagery and manual controls
The QX10 partners an 18MP Exmor R™ CMOS sensor with a high quality G lens
The QX100 features a large 1.0 type Exmor R™ CMOS sensor with 20.2 effective megapixels
You can Shoot fast and clear with the high-speed BIONZ imaging processor
You can also shoot HD movies – shoot in high-quality HD (30p) with low noise, even in low light, thanks to the CMOS sensor
The new Cybershot™ QX100 and QX10 are on sale from November BUT you can pre order NOW on sony.co.uk
Finally Sony Film showing how you can use the QX10 or QX100