The Other Art Fair have teamed up with global fashion and lifestyle brand Club Monaco with a new initiative nurturing new creative talent, which is running throughout the course of the fair. Club Monaco‘s support for the debut year of The Other Art Fair for the Club Monaco Emerging Artist Award.
Members of the public attending are able to nominate the artist they think demonstrate the best in emerging talent on show at the fair. The shortlist of three artists resulting from the public vote will then be put forward to a prestigious panel of industry figures appointed by Club Monaco and The Other Art Fair. The successful artist chosen by the panel will win a £5,000 prize to build a body of work, which they will own. Club Monaco, however, will also exhibit the artist’s work in Club Monaco markets to provide further exposure and support to the artist.
Ryan Stanier, Founder and Director of The Other Art Fair said “We are extremely proud to be hosting the Club Monaco Emerging Artist Award. It brings real gravitas to the fair and an incredible opportunity for the chosen artist. It’s our collective support and enthusiasm for emerging artists that makes this collaboration so exciting. I’m just glad I don’t have to choose the winning artist!”
This initiative is an excellent fit for the brand which is known for supporting the arts and working with creatives across a diverse cultural landscape. At the very heart of this approach is the CM Culture Club blog on Tumblr, which is a visual collective of what culturally inspires the people behind the brand and features guest curators from the worlds of fashion, art, media and lifestyle.
