Halfslant, the innovative Paris-based art group present the exhibition and sale of Laurent Godard’s Flateurville at “Smith’s” of Smithfield on 11 December 2008 at 17.00 to 18.30.
The pairing of “Smith’s” of Smithfield and the artist Godard stems from their parallel appreciation of the history of a particular place. “Smith’s” of Smithfield owner, John Torode, prides himself on the dedication to the quality of ingredients featured on his menu, a dedication that begins with understanding the history of Smithfield meat market. As an avid art collector, Torode has turned his celebrated restaurant into a space that consistently features art as an important aspect of the space.
The restaurant will display thirty works from Godard’s installation studio in Paris,
populating “Smith’s” of Smithfield with portraits of the people of Flateurville. For Godard, the imaginary village of Flateurville is a work of artistic obsession where, for the past ten years, he has created a visceral world of townspeople in a narrative that has no end. From the main protagonist, Marcel Martin, to the mischievous P’tit Louis on his bicycle, Flateurville is both a reflection of every village and an intimate look into Godard’s powerful imagination. “Smith’s” of Smithfield and Halfslant invite you to acquaint yourself with these intriguing portraits which, as you wander through the building, invoke a quiet history of one small French village, and in turn, enter into a dialogue with the history of Smithfield.
Halfslant, innovative and bespoke art and design consultants, present this unique and fragrant
experience. Halfslant’s carefully considered and tailored approach to outfitting alternative spaces with art creates a striking communication tool for their clients. Halfslant commissioned art donates a considered and thoughtful idea to the space that enhances customer experience and client brand identity. Halfslant breaks down the white wall gallery structure, delivering focused art projects for brands with creative aspirations, artists, collectors and owners of alternative spaces including
restaurants, garages, homes and most anywhere.
