Proving the interactive potential of analog mediums, Pop Art and Pop-Ups come together to create an epic moment in both art and publishing. Art pop-up book publisher Poposition Press is working with The Andy Warhol Foundation for the Visual Arts, Inc. on an upcoming series of officially licensed pop-up books and cards showcasing the career of the iconic visual and conceptual artist Andy Warhol (1928-1987). With four books planned spanning four decades, the iconic artist’s work takes on a new form, quite literally popping off the page. This series recontextualizes a piece of our collective history, changing how fans look at Warhol’s work through pop-up sculptures and re-interpretations of the artist’s groundbreaking art.
Poposition Press is a company founded on collaboration, working with contemporary artists to create pop-up books out of existing or new work, effectively adding a new dimension to art. Poposition Press, with founder Rosston Meyer at its helm, is one of the few companies to self-publish pop-up books, setting them apart from the start. Since their conception, they have risen to the top of the art book scene, with their expertly crafted pieces and highly sought after editions. Pop-up books have seen a resurgence lately, with many taking note of the careful paper engineering and design necessary to create something truly wonderful.
In their efforts to transform some of the most engaging art into paper-based 3D, Popostion Press has collaborated with The Andy Warhol Foundation. With a vast body of eye-catching work that is nothing short of iconic, it’s a no-brainer that the two are experiencing so much synergy, bringing Warhol’s work to the forefront of art-lovers’ minds once again.
“The Warhol Foundation is delighted to see Warhol’s life and work literally jump off the page in Rosston Meyer’s dynamic new pop-up book,” said Michael Dayton Hermann, Director of Licensing, Marketing and Sales at The Andy Warhol Foundation. “It is humbling that Warhol’s creative spirit continues to inspire so many through his contributions and through the philanthropy of the foundation he established which will benefit from the sale of this new book published by Poposition Press.”
The first edition in the series, titled Pop Up Pop Art – The Silver Factory, will feature pop up versions of Warhol’s iconic works from The Silver Factory in the 1960s, celebrating 60 years since Warhol’s first solo exhibition. The pages in Pop Up Pop Art include interactive elements, optical illusions and special easter eggs for true Warhol fans, making it an immersive and engaging experience.
The standard edition of the Pop Up Pop Art Silver Factory book ($60) includes 8 spreads with 7 pop ups including Campbell’s Soup Cans, Banana, Andy’s Photo Booth, Marilyn Monroe, Flowers, Brillo Box Sculptures and Andy’s 1964 Self Portrait. However, in the spirit of Warhol himself, standard simply isn’t enough. There is also a special edition, which comes in
a triple foil stamped case wrap housed in a custom slipcase screen printed with Andy’s 1964 Self Portrait ($375). The special edition also includes an individually bound pop-up spread of Silver Clouds.
Poposition is taking this collaboration to other paper mediums as well, with four pop-up greeting cards featuring the Banana, Flowers, Brillo Box Sculptures, and Campbell’s Soup Cans. Greeting cards will be available individually ($12) and in a box set of 8 cards ($50), so the Pop Art can live on the shelf and in the mailboxes, hands, and hearts of loved ones. There’s also an oversized pop-up banana sculpture in the collection ($75).
This first collection marks the beginning of what is sure to be a successful and widely popular collaboration, bringing beloved work to bookshelves and coffee tables around the world.
The Pop Up Pop Art – Silver Factory collection available at PopositionPress.com
