Mr Brainwash has taken over a Times Square screen with a new animated version of Love Is the Answer, presented with Le Good Society for New York Climate Week.
Running daily through 27th September 2026, the animation brings one of Mr Brainwash’s best-known messages into the centre of Times Square, turning the landmark advertising landscape into a large-scale public artwork focused on optimism, connection and environmental responsibility.
The project follows Mr Brainwash’s long-running use of slogans including Life Is Beautiful, Never Give Up, Follow Your Dreams and Love Is the Answer, placing the latter in a new context as New York hosts one of the year’s major gatherings around climate action.
“The Earth is our home. We all share it, and we all have a responsibility to take care of it,”
says Mr Brainwash.
“Art can make you stop for a second, look around and feel something. In the middle of Times Square, I wanted to send the simplest message I know: Love Is the Answer.”
He adds:
“If we love this world, we protect it. If we love each other, we protect each other. That’s where change begins.”
The animation also features Mr Brainwash’s New York is Nowhere artwork, which is available for purchase in support of Le Good Society’s wider programme via DM on their instagram @legoodsociety
“There’s so much happening in the world right now,”
says Tia Grazette of Le Good Society.
“Yet even in difficult times, we can choose to respond with love, kindness, and compassion. We wanted to remind everyone that ultimately, what happens next is shaped by each and every one of us.”
Le Good Society works across art, culture and technology, using public-facing projects to bring environmental and social issues into wider conversation.
Love Is the Answer by Mr Brainwash runs on a Times Square screen daily through 27th September 2026.
