
RM of BTS visited Art Basel in Basel 2025 in his new role as a Samsung Art TV Global Ambassador for Samsung Art TVs. The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.
As a globally recognised art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary artwork. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.
“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,”
“We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”
Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics.
Through Samsung Art Store, a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity, through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”
said RM.
As part of his new role, RM visited Art Basel in Basel as part of Samsung Art TV’s partnership with Art Basel. This also includes ArtCube: An Interactive Hands-on Experience at Art Basel.
ArtCube3 at Art Basel is an interactive lounge & immersive showcase which demonstrates how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth.
ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customised portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.
Art Basel in Basel runs until June 22nd, 2025 at Messe Basel, Messeplatz 10, 4058 artbasel.com/basel