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Kim Kardashian becomes Balenciaga brand ambassador

Today Monday, January 22nd, 2024, Balenciaga has announced that Kim Kardashian will become its brand ambassador. The announcement comes with a portrait by the documentary photographer Platon.

Balenciaga has announced that Kim Kardashian will become its brand ambassador
Kim Kardashian, Photo Platon

Over the years, Kim Kardashian has walked the Balenciaga 51st Couture show, accompanied Demna to the 2021 Met Gala wearing custom Balenciaga, attended Balenciaga runway shows, and co-starred in several campaigns.

“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”

says Kim of her new appointment.


Kim Kardashian, born on October 21, 1980, is a prominent American media personality, socialite, and businesswoman. Initially known as a friend and stylist of Paris Hilton, she gained widespread attention with the release of the 2007 sex tape “Kim Kardashian, Superstar,” filmed with then-boyfriend Ray J in 2003. Subsequently, she and her family starred in the E! reality TV series “Keeping Up with the Kardashians” until 2021, spawning spin-offs like “Kourtney and Kim Take New York” (2011–2012) and “Kourtney and Kim Take Miami” (2009–2013). In 2022, they continued their journey on Hulu’s “The Kardashians.”

Kim Kardashian’s online presence is immense, boasting millions of followers on Twitter and Instagram. Alongside sisters Kourtney and Khloé, she co-founded the fashion boutique Dash (2006–2018). In 2017, Kardashian launched KKW Beauty and KKW Fragrance, the former reaching a valuation of over US$1 billion in 2021. In 2019, she founded Skims, a shaping underwear company valued at over US$4 billion as of 2023. Following the closure of her beauty brands, Kardashian introduced the skincare line Sknn By Kim in 2022.

Beyond business ventures, Kardashian has explored acting, featuring in films like “Disaster Movie” (2008), “Temptation: Confessions of a Marriage Counselor” (2013), and lending her voice to two PAW Patrol films (2021). She also joined the twelfth season of “American Horror Story” in 2023.

Acknowledged by Time magazine as one of the 100 most influential people in 2015, Kim Kardashian is often described as emblematic of fame for fame’s sake. Her estimated net worth reached US$1.8 billion in 2022. Beyond her celebrity status, Kardashian engages in political advocacy, notably supporting prison reform and clemency. Since 2019, she has pursued a four-year law apprenticeship under the supervision of the legal nonprofit #cut50. Her high-profile marriage to rapper Kanye West, lasting from 2014 to 2022 and producing four children, has been a subject of considerable media scrutiny.



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