Snoop Dogg launches new NFT collectible innovation The Snoop Dogg Passport Series, the first-ever evolving digital tour collectible.
The passport series enables concertgoers to receive an exclusive look into life on tour with behind-the-scenes video and images uploaded by Snoop Dogg. Fans who are passport holders will be granted access to future Snoop Dogg drops, events and experiences, exclusive artwork, merchandise, and special surprises from Snoop Dogg himself.
The groundbreaking technology behind the Passport Series was created in partnership with Transient Labs, the premier creative and engineering platform dedicated to empowering creators and building the future of web3, and facilitated by leading talent agency WME.
Throughout my career I’ve always been pushing things forward
With the passport series, I can give my fans the opportunity to travel the world with me – no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.
said Snoop Dogg.
Having the opportunity to connect one of the world’s greatest artists to fans in such a creative and engaging way is a great representation of what we’re all about at Transient Labs.
We are always looking for new ways to offer unique experiences and leverage the power of the blockchain, and working with Snoop Dogg and WME to cultivate Passport has enabled us to do just that.
said Chris Ostoich, COO at Transient Labs.
SNOOP SELECTS
In tandem with his summer tour kick-off on July 7th, 2023, Snoop Dogg will also unveil Snoop Selects in the Snoop Dogg Passport Series. Snoop Dogg will personally curate a collection of works from select NFT artists, and share unique copies of their work via airdrops to all Passport holders. The first group of Snoop Selects artists include Coldie, Terrell Jones, and Alien Queen, with more to be revealed as the tour progresses.
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