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MSCHF structure debut gallery exhibition around the concept of a mall at Perrotin. - FAD Magazine

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MSCHF structure debut gallery exhibition around the concept of a mall at Perrotin.

MSCHF Occupied Stall 1 (Piss), 2022 Portapotty, locking mechanism 231.1 × 110.5 × 119.4 cm | 91 × 43 1/2 × 47 inch Unique Current location: New York - USA
MSCHF Occupied Stall 1 (Piss), 2022 Portapotty, locking mechanism 231.1 × 110.5 × 119.4 cm | 91 × 43 1/2 × 47 inch Unique Current location: New York – USA
MSCHF Peeps of Willendorf, 2022 Glucose syrup, sugar, corn starch, dextrose, water, gelatin, citric acid, dl-malic acid, sodium citrate, food flavors, food colors (FDC & RED 40, FDC & YELLOW 5, FDC & YELLOW 6, FDC & BLUE 1), cardboard, plastic.
MSCHF Peeps of Willendorf, 2022 Glucose syrup, sugar, corn starch, dextrose, water, gelatin, citric acid, dl-malic acid, sodium citrate, food flavors, food colors (FDC & RED 40, FDC & YELLOW 5, FDC & YELLOW 6, FDC & BLUE 1), cardboard, plastic.

Perrotin presents the first-ever exhibition of work by Brooklyn-based art collective MSCHF. Conceived in 2019, MSCHF is a conceptual collective whose elaborate interventions expose and leverage the absurdity of our cultural, political, and monetary systems. Opening on November 3rd, No More Tears, I’m Lovin’ It will transform the gallery into an interactive strip mall with various sections. In these spaces, the collective will showcase art as merchandise, where sneakers are investment vehicles and video games are fine art. MSCHF challenges our institutional structures by forcing commentary and engagement, provoking widespread public response as a means of performance directly within the environments it critiques.

MSCHF Wavy Converse Chuck Taylor All Star, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 17.8 × 29.2 × 7.6 cm | 7 × 11 1/2 × 3 inch Overall : 19.1 × 19.1 × 19.1 cm | 7 1/2 × 7 1/2 × 7 1/2 inch 1/30 Editions Current location: New York - USA
MSCHF Wavy Converse Chuck Taylor All Star, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 17.8 × 29.2 × 7.6 cm | 7 × 11 1/2 × 3 inch Overall : 19.1 × 19.1 × 19.1 cm | 7 1/2 × 7 1/2 × 7 1/2 inch 1/30 Editions Current location: New York – USA
MSCHF Wavy Reebok Shaqnosis, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 17.8 × 29.2 × 8.9 cm | 7 1/16 × 11 1/2 × 3 1/2 inch Overall : 19.1 × 19.1 × 19.1 cm | 7 1/2 × 7 1/2 × 7 1/2 inch 1/30 Editions Current location: New York - USA
MSCHF Wavy Reebok Shaqnosis, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 17.8 × 29.2 × 8.9 cm | 7 1/16 × 11 1/2 × 3 1/2 inch Overall : 19.1 × 19.1 × 19.1 cm | 7 1/2 × 7 1/2 × 7 1/2 inch 1/30 Editions Current location: New York – USA
MSCHF Wavy Yeezy Boost 700 Wave Runner, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 12.7 × 29.2 × 7.6 cm | 5 × 11 1/2 × 3 1/2 inch Overall : 14 × 14 × 14 cm | 5 1/2 × 5 1/2 × 5 1/2 inch 1/30 Editions Current location: New York - USA
MSCHF Wavy Yeezy Boost 700 Wave Runner, 2022 Leather, Silicone, Rubber, Shoelaces, Canvas, Polyester Shoe : 12.7 × 29.2 × 7.6 cm | 5 × 11 1/2 × 3 1/2 inch Overall : 14 × 14 × 14 cm | 5 1/2 × 5 1/2 × 5 1/2 inch 1/30 Editions Current location: New York – USA
MSCHF sneakers
In 2022, MSCHF created Wavy Baby, a distorted sneaker created from a digitally liquified photograph of a Vans Old Skool skate shoe. Vans sued MSCHF over the creation of Wavy Baby. At the time of this writing, the legal proceedings between MSCHF and Vans are ongoing in the United States Court of Appeals for the Second Circuit. In response to the case, MSCHF has extended its Wavy Shoes series to include six other classic shoe silhouettes from other major sneaker companies.

The following essay was written by curator Michael Darling to accompany the exhibition.

Art history is often pushed forward by pranksters and rabble-rousers. Duchamp with his urinal, Piero Manzoni with his Merda d’artista, Andy Warhol’s soup cans, and David Hammons selling snowballs on the sidewalk, to name a few. Typically, these gestures have forced the art world to confront what it thinks are its cherished values, revealing hypocrisies and inviting much-needed self-reflection. The media and the gatekeepers. Even though the art world is a largely unregulated, multi-billion-dollar industry, the appearance of commercialism is a major no-no. So, why not structure your debut gallery exhibition around the concept of a mall? That is exactly what MSCHF has done by framing works, which expose the inner workings of celebrity, authenticity, privacy, value, branding, and censorship, within one of the
most ubiquitous devices for creating and managing one’s desires to consume: a strip mall.

MSCHF BTS in Battle, 2022 Wood, Foam, CRT Monitor, Game Boys, Game Cartridges, Videogame (BTS In Battle, 2022), Video file 186.7 × 67.3 × 53.3 cm | 73 1/2 × 26 1/2 × 21 1/2 inch Unique Current location: New York - USA
BTS In Battle imagines a fantastical version of world-famous Korean boy band BTS’s mandatory military service. All male Korean citizens are required to perform two years of military service, a policy that has inconvenienced many young Korean pop cultural figures, from musicians to pro-gamers. Politics, nationalism, and equity, war against popularity and cultural influence, and BTS’ international profile has made the issue of their mandatory service a global headline. BTS In Battle speculatively (and absurdly) preempted this cultural flashpoint as an 8-bit videogame, developed for the Game Boy Color. Ultimately, mere weeks before the debut of BTS In Battle, BTS finally confirmed that they will serve, and are not subject to any policy changes or loopholes.

Upping the ante of the mall greeter, on the opening day, visitors will be welcomed by the disembodied hand of rapper 24kGoldn. Ensconced behind a wall, with only his hand available to be touched by adoring
fans, his teen idol face and smooth voice are held back as a true test of the power of his celebrity.
One of MSCHF’s most notorious works was the “Satan Shoes,” Nike Air Max 97 sneakers altered to include satanic iconography and actual human blood in its clear soles. Sold out in seconds after it was put on the market, the shoe was just as quickly attacked by Nike for copyright infringement, creating widespread, fervent discussion in the legal community around novel and unexplored grey areas of copyright law. So, naturally, there is a Foot Locker-style outpost at Perrotin, where the group’s infiltration of sneaker culture continues. Similarly, there is a store emulating GameStop where visitors can play physical video games developed by MSCHF. Additionally, within this mall within a gallery, there will also be an art gallery, displaying the group’s latest interrogation of the art world’s belief and value system, titled Severed Spots: a Damien Hirst limited edition print of colored dots, purchased at a fair market price and sliced up into individually framed dots and then resold.

MSCHF 108 Spots #106, 2022 Flumequine, 2007, by Damien Hirst. Framed : 32.1 × 32.1 cm | 12 5/8 × 12 5/8 inch Unique Current location: New York - USA
MSCHF 108 Spots #106, 2022 Flumequine, 2007, by Damien Hirst. Framed : 32.1 × 32.1 cm | 12 5/8 × 12 5/8 inch Unique Current location: New York – USA
Severed Spots: a Damien Hirst limited edition print of colored dots, purchased at a fair market price and sliced up into individually framed dots and then resold.
Severed Spots: a Damien Hirst limited edition print of colored dots, purchased at a fair market price and sliced up into individually framed dots and then resold.

Michael Darling (Former Chief Curator, MCA Chicago, currently Co-Founder and Chief Growth Officer at Museum Exchange)

MSCHF, NO MORE TEARS, I’M LOVIN’ IT, November 3rd — December 23rd, 2022, PERROTIN 130 Orchard Street,New York, NY 10002

1P-LSD is a functional analogue of LSD with comparable, though slightly weaker, effects. Crucially, while LSD is a Schedule I controlled substance in the US, 1P-LSD is unregulated and legal as a research chemical. All of the seltzer contained within Drink Me exists legally, but would become illegal at the moment of human consumption. Each can of 1P-LSD seltzer within the Drink Me refrigerator contains 3 ?g of 1P-LSD; Thirty-two cans of seltzer are roughly equivalent to a standard tab of LSD.
1P-LSD is a functional analogue of LSD with comparable, though slightly weaker, effects. Crucially, while LSD is a Schedule I controlled substance in the US, 1P-LSD is unregulated and legal as a research chemical. All of the seltzer contained within Drink Me exists legally, but would become illegal at the moment of human consumption. Each can of 1P-LSD seltzer within the Drink Me refrigerator contains 3 ?g of 1P-LSD; Thirty-two cans of seltzer are roughly equivalent to a standard tab of LSD.
MSCHF Eavesdropper 1 (black), 2022 Paper, Sharpie Marker, Microphone, Electronics, Writing Arm & Gantry 104.1 × 170.2 cm | 41 × 67 inch
MSCHF Eavesdropper 1 (black), 2022 Paper, Sharpie Marker, Microphone, Electronics, Writing Arm & Gantry 104.1 × 170.2 cm | 41 × 67 inch

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