Brooklyn-based creative label MSCHF cut up Damien Hirst spot print to protest at Art Market

A Damien Hirst spot print has been cut up into 88 dots by Brooklyn-based creative label MSCHF. The artists and designers behind MSCHF purchased a Damien Hirst spot print for $30,000, before cutting out all 88 of its dots. They have named the new artworks ‘Severed Spots’ and they are selling each dot for $480 USD on a specially designed website, while the remaining piece of paper with 88 holes and the artist’s signature — will be available to bid for at auction with a reserved price of $126,500.

MSCHF’s decision to cut up and auction off the work is an act of protest against investors who buy fractions of expensive artworks. “We’re getting more overt, at large, about playing this speculative game…” reads the manifesto for the project. “The key to runaway art world success is: merchandising! Who wants to make one-offs when the market has so much appetite? But let’s take it a step further — maybe we don’t need more zombie wallworks, we just need to distribute the ones we’ve got!”

The collective is known for their conceptual money making projects. Last year, they auctioned off a laptop infected with six of the world’s most malicious computer viruses for $1.3 million.

severedspots.com

Below you can read their Manifesto
Fine Art – an institution that stands alone, afforded a certain reverence, and possessed of some ineffable quality whereby, though its practitioners have acknowledged, critiqued, and toyed with its relationship to value for a century, it still manages to project an aura of independence from baser financial motives. Could there be a more tailor made vehicle for the affluent to store their wealth?

Artworks are the archetypical value sink, the Trillion Dollar Coin. Judged by esoteric and self-referential aesthetic and conceptual values, then purchased, uncomprehended and sight unseen, and stashed in freeports where the paintings stay, awaiting the day they might be brought to light once more (though not, surely, removed from their acid-free wrapping), to be flipped like a giant bill in a colorful currency arbitrage.

We bought a Damien Hirst and the first thing the seller asked us was “know anybody in Connecticut to ship it to?” for who in their right mind thinks of anything, upon acquiring work by one of the 21st century’s most name-recognizable artists, than to flinch from the waiting blow of New York sales tax?

We’re getting more overt, at large, about playing this speculative game. Fractionalized ownership and pooled investment have expanded access to investment into such appreciation-prone assets as distasteful luxury cars and clone-stamped wall works by the art the world’s whales (one wonders whether our boy D perhaps even literally leapt over that shark, as it sank in it’s formaldehyde sea).

From one owner to many – a distinction immaterial as long as the piece is destined for a storage locker in Gibraltar. The difference, of course, is that we’ve taken it literally and made a stop at the knife shop while we’re at it.

The key to runaway art world success is: merchandising! Who wants to make one-offs when the market has so much appetite? Lord knows your cup runneth over with art school interns, each possessed of hand-eye coordination, color sense, and desperation. But let’s take it a step further – maybe we don’t need more zombie wallworks, we just need to distribute the ones we’ve got! After all, there’s so many that we half expect the paper store to be selling them next to the Strathmore. And what’s the fun in pooling investment and not getting anything to show for it? At least a company can still, if you really want, print you out a stock certificate. Indulge in a bit of creative destruction and – with slice here and a slice there – we’ll make something new.

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DROP #20 – SEVEREDSPOTS.COM

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About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad