Iconic eyewear brand Ray-Ban announced the world’s first magazine cover shot using smart glasses. British photographer Rankin captured the November cover of Hunger Magazine using Ray-Ban Stories (Ray-Ban’s smart eyewear built in partnership with Meta). An industry first and new experience for both photographer and brand, the November issue brings to life what Ray-Ban Stories can create in the hands, and face, of a professional photographer.
The magazine cover, which features British Actress Anya Chalotra, known for her role as Yennefer of Vengerberg in the fantasy drama series The Witcher, was shot in Rankin’s UK studio. Chalotra is also photographed wearing Ray-Ban Stories on the cover and across the four-page editorial spread available now on newsstands in the UK. Rankin’s photography spotlights how the stylish smart frames, capable of shooting a magazine cover, can seamlessly fit into everyday life.
“I like trying new things and this is what I did with Ray-Ban Stories, it’s the first time a cover has been shot using smart glasses as a camera. The glasses are great, and I look forward to seeing what the next generations of Ray-Ban Stories can do”– Rankin
Part of a 20-piece collective, Ray-Ban Stories is designed in three iconic styles: Wayfarer, Meteor and Round, with multiple lens and color options. Take calls and listen to your favourite media, music or podcast from any app on your phone in an immersive format, all from the glasses.
Rankin is a British photographer, publisher, and film director. Alongside being head of the eponymous agency RANKIN, which hosts an 80+ strong team that puts strategy, creative and production all under one roof.
Through RANKIN, he is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Rolls Royce, Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.
As a photographer Rankin’s portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.
As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.
His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.
Rankin lives in London with his wife, Tuuli, and their dogs.