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Little Sun, the Nonprofit Founded by Olafur Eliasson, Launches New Creative Digital Campaign for Solar Power - FAD Magazine

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Little Sun, the Nonprofit Founded by Olafur Eliasson, Launches New Creative Digital Campaign for Solar Power

Diana Ejaita, Reach for the Sun (2021).

Little Sun, the clean energy nonprofit founded by Danish-Icelandic artist Olafur Eliasson and engineer Frederik Ottesen, announces Reach for the Sun: Ten Steps to Creating a Solar-Powered World, a global creative communications campaign. Illustrated by Nigerian-Italian artist Diana Ejaita and supported by the IKEA Foundation, the campaign aims to help tackle climate change and end energy poverty, accelerating the transition to net-zero carbon emissions and universal access to clean, affordable energy. Reach for the Sun consists of a ten-step digital guide to creating a solar-powered world. It also includes an open-source communications toolkit and resources for individuals and organizations to take action.

Diana Ejaita, Reach for the Sun (2021).

“Now is the time to reach for the sun, the climate crisis is here: if we are to transition to a world powered by renewable energy in the next decade, we need everyone to recognize the opportunity of solar energy. Art helps us do this; it enables us to feel the power in our hands.”

said Olafur Eliasson, Little Sun Co-Founder.

Conceived as a creative communications tool to convert climate change fear into hope and action, it is for both individuals and organizations working toward the global energy transition. Reach for the Sun’s illustrative guide invites audiences to feel, imagine, then affect a majority solar-powered world. “Art comes from a space of freedom,” said Ejaita, whose illustrations have appeared on the cover of The New Yorker. “You have the choice to see differently.” Identifying ten simple and actionable steps for powering the world with the sun, the campaign charts a roadmap from personal to social climate advocacy, activating users to alter personal behavior, from energy use, supply, and investment to community and political engagement.

Aimed at individuals and organizations working toward the global energy transition, Reach for the Sun seeks to inspire, inform, and activate audiences to achieve a zero-carbon world by 2040. The campaign comes as part of the organization’s ongoing initiative to engage creatives in the global movement to combat climate change, explained John Heller, Little Sun CEO: “We believe that art can create possibilities for climate action, inspiring global connectivity, promoting positive action and enhancing citizenship engagement. Little Suns work with artists helps us imagine a future that we can’t yet fathom—one where all people thrive and share the power of the sun.”

The organization, which works with partners to deliver renewable energy to communities in sub- Saharan Africa, is investing in its culture program, says Heller, with the goal of “shifting the public’s perspective on the climate crisis—grounding the climate conversation not in fear and despair but in hope and possibility for what we can create together.” The nonprofit is calling on creatives to join its global community of partners fighting for climate action and solar energy access. Ejaita, whose illustrations for the flagship campaign take inspiration from the visual cultures of the African diaspora, said: “The sun is our life force; it enables us to thrive. My hope is that creatives across the world will join us to tell the story of its powerful force for good.”

Although it provides only three percent of the world’s power currently, research suggests that solar can meet the majority of the world’s energy needs by 2040 and is the most powerful means of preventing runaway climate change if implemented now1. “Solar is readily accessible, versatile, and affordable,” explained Heller. “It offers the promise of a better life now, particularly for the 800 million people who live beyond the reach of the electricity grid. Lighting the world is possible—but getting there depends on all of us.”

The nonprofit organization—which began in 2012 as an idea to create a small, portable solar lamp for people living without electricity—has since grown into a global impact project: Little Sun has helped provide power and light to over 3.2 million people who would not otherwise have access to it, and in 2021, is hoping to grow even further. Their work has reduced 800,000 metric tons of CO2 emissions and saved households living beyond the energy grid $150 million in energy expenses2.

Diana Ejaita, Reach for the Sun (2021).

“Reach for the Sun is an innovative way to champion renewables for communities living in poverty and persuade the energy sector to do more. It bridges the gap between knowing something must be done and acting where it counts most.”

Jeffrey Prins, Head of Renewable Energy at the IKEA Foundation


Organizations are encouraged to share campaign resources, activating their audiences, employees, and stakeholders to accelerate the zero-carbon transition.

Reach for the Sun is endorsed by the Global Solar Council, the trade body for the world’s solar energy industry. The campaign aims to galvanize public and political engagement in the potential of solar to meet the majority of the world’s energy needs ahead of the 26th UN Climate Change Conference of the Parties (COP26), set to take place in Glasgow, Scotland in November 2021.

About the Artists

In 2012 Eliasson and engineer Frederik Ottesen founded Little Sun to provide affordable clean energy to communities without access to electricity; to encourage sustainable development through sales of Little Sun solar-powered lamps and chargers; and to raise global awareness of the need for energy access. In 2019 Eliasson was appointed Goodwill Ambassador for climate action and the Sustainable Development Goals (SDGs) by the United Nations Development Programme. Eliasson lives and works in Copenhagen and Berlin. www.olafureliasson.net

Diana Ejaita works as an illustrator and textile designer in Berlin. Born in Cremona, Italy, her aesthetic pays homage to her Nigerian lineage, drawing on the visual, literary, and textile traditions of the African diaspora. A child of migration, Diana addresses through her work the impacts of colonialism and post-colonialism, racial and gender discrimination, and identity research. She has created cover artwork for The New York Times, The New Yorker, and The Financial Times. dianaejaita.com

About Little Sun

Established in 2012 by artist Olafur Eliasson and engineer Frederik Ottesen, Little Sun is a nonprofit organization working to deliver affordable clean energy and inspire climate action. Little Sun distributes energy tools, designs and implements renewable energy programs, and leads citizen engagement campaigns globally, partnering with solar experts, artists, companies, governments, communities and nonprofits to achieve universal access to clean energy.

Little Sun works primarily in Burkina Faso, Ethiopia, Senegal, Rwanda, and Zambia, drawing on the expertise of in-country staff. Through close partnerships with local organizations, Little Sun also works in Nigeria, Tanzania, Kenya, and South Africa. Little Sun has offices in New York, Berlin, Addis Ababa, and Lusaka. www.littlesun.org

Reach for the Sun: Ten Steps to Creating a Solar-Powered World is a digital, artist-illustrated campaign to mobilize individuals and organizations in the global energy transition to solar. Produced by Little Sun and supported by the IKEA Foundation, the campaign harnesses the power of arts engagement to effect individual transformation and drive collective change. Illustrated by Nigerian-Italian artist Diana Ejaita, Reach for the Sun consists of a ten-step digital guide to creating a solar-powered world, an open-source communications toolkit, and resources for organizations and individuals to take action. littlesun.org/reachforthesun

The IKEA Foundation is funded by INGKA Foundation, owner of the Ingka Group of companies. The IKEA Foundation is independent from the retail business with a sole focus on creating brighter lives on a livable planet through philanthropy and grantmaking. Learn more at ikeafoundation.org

 

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