Working through lockdowns, limited studio access, and life behind screens may have limited our ways. It certainly didn’t affect the attitude and the belief that we can only embrace the moment and make use of whatever little we find around us and make it greater. That is what the Class of 2021 just did uncompromisingly within the compromise, enabling us all to move forward together fearlessly. I am very proud of that
Fabio Piras, Course Director MA Fashion
The 2020 MA Fashion Show during London Fashion Week in February was one of the last major events in Central Saint Martins before the lockdown. Fabio Piras, Course Director of MA Fashion, wanted the digital experience to be as exciting and groundbreaking as the catwalk presentation. He worked with Matt Jones and Assaf Reeb (a graduate of the course) of Immersive Virtual Apparel to create a unique environment for the show.
You will be welcomed to the virtual Central Saint Martins to experience the collections of 33 graduating students. The immersive showcase will take you to Granary Square where you will be welcomed by the voice of Michèle Lamy.
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Entering the building a vast concrete space reveals three large screens. A huge disco ball glitters, an eye peeps through a curtain and the show begins with a film: ‘In Motion, Class of 2021 in Preparation’. From here you will be directed to the Exhibition Gallery of 33 doors each of which have been curated by the students to show their work.
“The general criteria for the assessment of the winners are the commitment to vision and practice and the effectiveness of communicating both clearly. I also felt I could really see the worlds they had created which excited me as an editor whose job it is to essentially travel to these strange planets inside the minds of the designers, metabolise what I saw and translate the vision for my audience back home.”
The judge for this year’s award is renowned stylist, Gabriella Karefa-Johnson whose work is focused on diversifying representation in the high fashion landscape
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The L’Oréal Professionnel Creative Award has also been revealed Solveig Hansdottir @SOLHANSDOTTIR & António Castro @ANT.ONIOCASTRO have jointly won this year’s @lorealpro creative award!
This is the 21st year of support for the BA and MA Fashion Shows. Previous winners of this award include Matty Bovan, Christopher Kane, Craig Green, Goom Heo, Kim Jones and Rokh.
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“Sól Hansdóttir and António Castro have accented characters on both their names, but this is not only what brings them together. The uncompromising commitment to their craft, artistic gesture, and ultimately their vision are the reasons which see them sharing this year’s award. António and Sól are the expressions of this year’s cohort. Therefore, I feel that this accolade of merit also goes in spirit to the rest of the class of 2021.
Fabio Piras, Course Director MA Fashion
I sincerely thank Gabriella Karefa-Johnson for accepting the difficult task to choose among so many different students’ perspectives. It was the greatest honour to have her on board.”
WATCH the full presentation here: mafashionshow.mafcsm.com
See the collections on Vogue: vogue.com/central-saint-martins
See more on Instagram: @mafcsm
“L’Oréal Professionnel Paris are proud to be the principal sponsor of the Central Saint Martins MA Show this year. We applaud every single one of the graduates for their resilience during these challenging times. Creativity has never been important than it is right now. As result we are proud and delighted to announce the winners of the L’Oréal Professionnel Creative Award 2021.”
Freddie Banks General Manager of L’Oréal Professionnel PARIS
Central Saint Martins, UAL is globally renowned for the creative energy of its students, staff and graduates. Its educational reputation across art, design and performance is demonstrated by the ever-growing achievements of its alumni. The Fashion programme has an outstanding reputation consistently establishing its influence on British fashion and globally through the careers of alumni that include Alexander McQueen, Alister Mackie, Campbell Addy, Charles Jeffrey Loverboy, Christopher Kane, Craig Green, Halpern, Hamish Bowles, Ib Kamara, John Alexander Skelton, Katie Grand, Kim Jones, Lou Stoppard, Matty Bovan, Mary Katrantzou, Masha Ma, Molly Goddard, Rejina Pyo, Richard Quinn, Sander Lak/Sies Marjan, Simone Rocha, Stella McCartney, Riccardo Tisci, Grace Wales Bonner and many others.
Central Saint Martins is part of University of the Arts London (UAL) along with Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. arts.ac.uk/csm
