East London rug dealer FLOOR_STORY is well known for its collaborations with some of the UK’s leading creatives, artists and designers, as well as its championing of up and coming talent.
Illustrator, ceramicist and artist John Booth is a polymath of creativity, whose bold use of colour and
cartoonish style infuses his pieces with a sense of joy. A former intern at John Galliano, Booth has
created textiles for Zandra Rhodes and collaborated with Fendi, adding bursts of painterly colour to
backpacks, t-shirts and holdalls. Currently working with House of Voltaire, Booth has created five rugs
especially for FLOOR_STORY in his trademark cheerful and optimistic style – Giovanni, Technique
Marigold Flower, Cosmos Flower and Daisy Flower – that will add a boost of life-affirming colour to
any interior.
Pricing
Marigold Flower from £295 (95 x 135cm) Handwoven rug in 100% Wool
Cosmos Flower from £295 (83 x 120cm) Handwoven rug in 100% Wool
Daisy Flower from £295 (83 x 120cm) Handwoven rug in 100% Wool
Technique from £3500 (160 x 230cm) Hand-knotted wool and viscose rug
Giovanni from £1420 (160 x 216cm) Hand-knotted wool and viscose rug
