The State Bicycle Co. x The Notorious B.I.G. Collection

state_bicycle_co_x_notorious_big_ready_to_die FAD MAGAZINE

State Bicycle Co. are honoring Biggie Smalls’ Lasting Legacy with the official collection of bikes, apparel, and accessories. As life-long Hip-Hop fans, they’ve grown up listening to and being inspired by this rap legend. Biggie’s music has been the soundtrack to countless rides, hangs, and late-night work sessions in the State office.

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Pieces from the collection honor his 6x Platinum debut album “Ready To Die,” Biggie’s legendary style, and his timeless lyrics. The 2020 release is also significant as it commemorates The Notorious B.I.G.’s nomination into the Rock and Roll Hall of Fame. The collection includes a limited-edition Ready to Die Bike ($499), 3 cycling kits and caps, bar tape, and t-shirts. State Bicycle Co. x Notorious B.I.G. products are available exclusively on State Bicycle Co.’s website. State Bicycle Co. worked directly with the Estate of Christopher Wallace, as well as Biggie’s worldwide merchandise and branding team at Merch Traffic, on the collection.

Wayne Barrow, Biggie’s manager, said of the collab,

“State Bicycle is a great bike company, and the Estate is happy to be collaborating with them on these dope Ready To Die bikes, paying homage to BIG’s legacy!”

statebicycle.com/the-notorious-b-i-g

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About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad