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London Collective from Vortic brings together 42 commercial galleries on the XR app

FAD MAGAZINE Minoru Nomata Ascending descending- 3, 2018 Acrylic on canvas 80.5 × 100.3 × 2.9 cm © the artist Courtesy White Cube
Minoru Nomata Ascending descending- 3, 2018 Acrylic on canvas 80.5 × 100.3 × 2.9 cm
© the artist Courtesy White Cube

Launching tomorrow, 26th June 2020, London Collective brings together 42 of the UK’s best commercial galleries to present exhibitions and artists’ projects on Vortic Collect, the new extended reality app for the art world.

London Collective has been generously offered use of the Vortic platform who, in response to the recent interest in collaborative projects between galleries, has developed a section for collectives on the app. London Collective is the first to use Vortic Collect in this way and allows galleries to introduce digital exhibitions in parallel with their actual gallery programmes, as well as creating an additional space.

The Collective of art dealers and gallerists have come together in recognition that this is a defining moment of change in how art is accessed, particularly in response to the travel restrictions which mean many people are unable to visit exhibitions in person. As part of the Collective, galleries are able to support one another by encouraging equal viewer opportunities and the sharing of audiences via Vortic Collect. This is the first opportunity in finding ways to work more closely in the future and was born out of a Whatsapp group for London galleries, created at the beginning of the pandemic as a way to share intel and ideas which all galleries could benefit from.

The launch of London Collective coincides with the Vortic Collect’s AR function going live, enabling viewers the opportunity to bring artworks into their own home.

London Collective galleries:
Arcade, Arcadia Missa, Hannah Barry Gallery, Bosse & Baum, Cecilia Brunson Projects, Massimo de Carlo, Sadie Coles HQ, Pilar Corrias, Corvi-Mora, Cristea Roberts, Thomas Dane Gallery, Edel Assanti, Emalin, Carl Freedman Gallery, Stephen Friedman Gallery, Frith Street Gallery, Goodman Gallery, Hauser & Wirth, Holtermann Fine Art, Pippy Houldsworth Gallery, Alison Jacques Gallery, Annely Juda Fine Art, Josh Lilley, Lévy Gorvy, Lisson Gallery, Koppe Astner, Victoria Miro, The Modern Institute, mother’s tankstation, Sid Motion Gallery, Pi Artworks, Project Native Informant, Southard Reid, Galerie Thaddaeus Ropac, Sprovieri, Sprueth Magers, The Sunday Painter, Union Pacific, Waddington Custot, Amanda Wilkinson, White Cube and David Zwirner.
More @londoncollective_vortic

About Vortic
Vortic was created to respond to the current needs of the art world, and to address the unique demands of today’s market. The extended reality (XR) platform consists of Vortic Curate, a content management system for galleries; Vortic Collect, an augmented reality (AR) app; and Vortic VR, a virtual reality (VR) app.
Using the latest high-resolution 3-D scanning technology, galleries are able to stage exhibitions in a photogrammetrically captured replica of their gallery space or in a choice of fully customisable generic gallery spaces. The Vortic Collect app is available to download from the App Store and the Vortic VR app will be available for download from the Oculus Store from late summer 2020.




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