boohooMAN X Disney have created an exclusive, streetwear collection that champions themes such as nostalgia and escapism. The garments boast a classic colour palette of red, white, black and grey marl with a splash of blue which enhances and lifts the collection.
CEO Samir Kamani says
‘Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled. Personally, this collection means so much as growing up, my brothers and I were Disney obsessed. We are bringing a boohooMAN style to a character, Mickey Mouse, that is beloved by all. Disney has served as inspiration for both pop culture and fashion, and that is where we, as brands, align. I am so excited to drop this collection.’
The campaign, shot on green screen, contrasts the use of virtual reality, playing on an animated aesthetic to create fun & dynamic visuals. Inspired by 80’s computer games and hip hop music, the animations compliment the silhouettes of both model and garment.