Still capture from Art of Perfection Data Painting by Refik Anadol Studio Image courtesy Refik Anadol Studio 1
In the first of a series of films created by the marque, Rolls-Royce speaks with media artist Refik Anadol, a recent fellow of MUSE, The Rolls-Royce Art Programme, to explore his own personal inspiration and to hear his approach in advancing our understanding of the world around us by using art and technology as his medium.
Still capture from Art of Perfection Data Painting by Refik Anadol Studio Image courtesy Refik Anadol Studio 2
Anadol’s recent digital artwork, entitled Art of Perfection: Data Painting, used data sets relating to the colour of every Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood, England, over the last 10 years. The work enjoyed a worldwide public debut in the artist’s hometown during Frieze Los Angeles earlier this year, exhibited at The Peninsula Beverly Hills.
Art of Perfection: Data Painting consists of an LED ‘canvas’, conveying a unique digital painting derived from data captured at Rolls-Royce Motor Cars’ Surface Finish Centre. The data relates to the colour reference of each car, combined with information generated by the programmed robotic movement required to perfectly apply the surface finish to each Bespoke commission.
Artist Refik Anadol commented:
“For an artist working with technology, when I got the opportunity to work with MUSE, The Rolls-Royce Art Programme, it was one of those rare moments in life. When I visited the plant and saw the process of creating the motor cars, I witnessed an invisible world of perfection – humanly perfect, not just machine perfect – an incredible amount of ideation, technology and feelings embedded into the art of perfection. That was a pure inspiration.”
In his practice, Anadol explores how the perception and experience of time and space are radically changing now that machines dominate our everyday lives. His site-specific audio- visual performances have been presented internationally at Hammer Museum, Los Angeles USA; International Digital Arts Biennial, Montreal, Canada; and Ars Electronica Festival, Linz, Austria.
Art of Perfection: Data Painting will be presented on permanent display at Rolls-Royce’s global headquarters in Goodwood, England. The film can be viewed at www.rolls- roycemotorcars.com.
About The Artist
Refik Anadol (b. 1985, Istanbul, Turkey) is a media artist, director, and pioneer in the aesthetics of machine intelligence. His body of work locates creativity at the intersection of humans and machines. In taking the data that flows around us as his primary material and the neural network of a computerised mind as his collaborator, Anadol paints with a thinking brush, offering us radical visualisations of our digitised memories and expanding the possibilities of architecture, narrative, and the body in motion. Anadol’s site-specific parametric data sculptures, live audio/visual performances, and immersive installations take many forms, while offering a dramatic rethinking of the physical world, our relationship to time and space, and the creative potential of machines.
Muse, The Rolls-Royce Art Programme, is designed to foster and inspire creativity through collaboration with artists who share the marque’s passion for pushing technical and conceptual boundaries. Consisting of two ongoing biennial initiatives, Muse partners with some of the most respected and prestigious institutions in the world, such as Foundation Beyeler, Basel and Serpentine Galleries, London. Muse will provide selected artists with time and resource to produce art conceived, and to be experienced, without compromise. Muse marks a new direction for the Rolls-Royce Art Programme, which has, since its inception in 2014, invited Rolls-Royce patrons into the world of contemporary art. To date, leading artists Refik Anadol, Tomas Sara?ceno, Asad Raza, Dan Holdsworth, Isaac Julien, Yang Fudong, Pipilotti Rist, and Ugo Rondione have collaborated with the Art Programme.