Domino’s Serves Up High Fashion collab with Liam Hodges during London Fashion Week

Domino's Serves Up High Fashion collab with Liam Hodges during London Fashion Week

Domino’s, the nation’s favourite pizza, is delivering their unique take on London Fashion Week, by unveiling a limited edition fashion collection in partnership with menswear designer, Liam Hodges.

Domino's Serves Up High Fashion collab with Liam Hodges during London Fashion Week

This special edition collection takes its inspiration from the world of high-end fashion, where comfort meets fun. The perfect sartorial balance of cosy and practical, the collection taps into a growing trend which sees Brits experience the joy of missing out by staying in. The three-piece collection guarantees extreme relaxation, optimum cosiness and utter practicality. Forget de-blanketing when your pizza delivery arrives, the collection has been designed to keep you looking stylish through a series-binge and beyond.
The capsule collection includes ‘The Controller Jacket’; a cape with pockets to hold a TV remote; ‘The Gaming Bag’; an all in one sleeping bag suit with arm and leg holes; and ‘The Boxset Blanket’; a three-person blanket perfect for cosying up on the sofa. All pieces come with a touch of Liam’s signature patchwork and wide silhouettes. The unisex garments ensure looking on point without ever leaving the couch.
Commenting on the collection, Liam Hodges, said:

“I wanted to design a whimsical take on the escapism people feel when spending a night in front of the TV or a video game and that led to the creation of the Ultimate Collection. Domino’s were open to exploring my utilitarian style o the catwalk, enabling me to imagine three garments that would elevate any night in with a pizza.”

Domino's Serves Up High Fashion collab with Liam Hodges during London Fashion Week

One pizza lover will have the opportunity to win two very limited-edition ‘Gaming Bags’ by heading to
Domino’s UK Instagram (@dominos_uK) on Monday 16th September and tagging themselves and a friend for a chance to win. The Competition will be open for 48 hours and starts at 11am on Monday 16th. (ending 11am Wednesday 18th) Directed, produced and conceived by @communeeast.ltd

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper' AofC - Issue 1 Autumn 2018