Domino’s, the nation’s favourite pizza, is delivering their unique take on London Fashion Week, by unveiling a limited edition fashion collection in partnership with menswear designer, Liam Hodges.
This special edition collection takes its inspiration from the world of high-end fashion, where comfort meets fun. The perfect sartorial balance of cosy and practical, the collection taps into a growing trend which sees Brits experience the joy of missing out by staying in. The three-piece collection guarantees extreme relaxation, optimum cosiness and utter practicality. Forget de-blanketing when your pizza delivery arrives, the collection has been designed to keep you looking stylish through a series-binge and beyond.
The capsule collection includes ‘The Controller Jacket’; a cape with pockets to hold a TV remote; ‘The Gaming Bag’; an all in one sleeping bag suit with arm and leg holes; and ‘The Boxset Blanket’; a three-person blanket perfect for cosying up on the sofa. All pieces come with a touch of Liam’s signature patchwork and wide silhouettes. The unisex garments ensure looking on point without ever leaving the couch.
Commenting on the collection, Liam Hodges, said:
“I wanted to design a whimsical take on the escapism people feel when spending a night in front of the TV or a video game and that led to the creation of the Ultimate Collection. Domino’s were open to exploring my utilitarian style o the catwalk, enabling me to imagine three garments that would elevate any night in with a pizza.”
One pizza lover will have the opportunity to win two very limited-edition ‘Gaming Bags’ by heading to
Domino’s UK Instagram (@dominos_uK) on Monday 16th September and tagging themselves and a friend for a chance to win. The Competition will be open for 48 hours and starts at 11am on Monday 16th. (ending 11am Wednesday 18th) Directed, produced and conceived by @communeeast.ltd
