Mount Street is collaborating with Frieze London next week to commission four leading UK-based female artists to produce limited edition prints. These will be available to purchase (100 prints a day) for £50 from an exclusively customised van positioned on the Mayfair street during Frieze Week.
The participating artists include Helen Cammock, winner of the 2018 MaxMara Prize for Women’s Art; France-Lise McGurn, whose epic wall painting was a standout of the recent Virginia Woolf exhibition at Tate St Ives; Renee So, acclaimed for her knitted and ceramic works investigating hybrid identities; and Zadie Xa, whose work is currently on view at MoMA PS1 and who will have a solo presentation at Frieze London 2018.
The collaboration, Mount Street Editions by Frieze, is inspired by the international art fair’s new Social Work section, which this year celebrates artists who challenged the male-dominated art market of the 1980s. The initiative supports two charities, Dress for Success and the Young Women’s Trust, which provide vital support to women across the UK and empowering them to achieve financial independence.
The world-class fashion and lifestyle brands and boutiques of Mount Street and the surrounding area will celebrate the partnership with special offers, events and installations. Highlights include MatchesFashion.com, which recently opened at 5 Carlos Place, who will host a Mary Katrantzou installation celebrating the label’s 10th anniversary; designer boutique Chalayan has collaborated with fashion artist Michalis Christodoulou on an installation that invites guests to become an art piece themselves by posing with a Chalayan garment; and Linda Farrow which is offering exclusive, monogrammed notebooks to Frieze VIPs.