Absolut is launching Absolut Art, a new independent extension of the Absolut brand aimed at broadening access to contemporary art on a global scale.
Absolut Art is a new platform offering limited edition prints by established and emerging artists. The site partners with local curators, galleries and artists in cities around the world to open doors to some of the most dynamic local art scenes. Absolute Art will also be using different lenses such as music, film, fashion and food to help people discover contemporary art in a unique and accessible way.
Absolute Art has launched with their home town Stockholm to showcase some of the best work the city has to offer. The site has partnered with Hollywood stylist and local legend Bea Akerlund, whose client roster includes Madonna and Lady Gaga, and leading Swedish musician iSHi, who has worked with Rhianna and Usher, to collaborate with Stockholm-based artists to create work exclusively for the site.