PLAY: The new Andy Warhol Absolut iPhone app game thing…

In 1986, Andy Warhol was the first artist to create an original artwork for Absolut saying,

“I love the bottle, I want to do something…”

Since then, Absolut has collaborated with thousands of cutting edge artists and creatives, including Keith Haring, Damien Hirst, Louise Bourgeois, Annie Liebovitz to Spike Jonze, Swedish House Mafia and Jamie Hewlett. The Andy Warhol Edition transforms Andy Warhol’s original Absolut painting onto the shape of the bottle, allowing anyone to bring home their very own Warhol.

Play Silverpoint. Silverpoint is a mystery: the disappearance of Chloe. The only way to unlock her story is to play the app game. The more you play, the more you discover, edging ever closer to the truth. Download from the app store now.

The game features some of Andy Warhol’s rarely seen blotted-line ‘Silverpoint’ drawings, a style he used early in his career to replicate a design and a precursor to what he would do with the Absolut Warhol bottle in 1986. As players proceed through the casual ‘match three’ style game, they earn stars which opens up the mystery story about a woman named Chloe who has vanished. Only the players can find out what happened to her. But as they delve deeper into her story, and into the game, they will discover all is not quite as it seems…

“Silverpoint is an ingenious celebration of Warhol’s enduring legacy which continues to inspire us to ignore convention”

says Michael Hermann, Director of Licensing, Andy Warhol Foundation

Get the app, play the game: www.absolutsilverpoint.com

Absolut’s Andy Warhol Edition is available at supermarkets nationwide, RRP £18.79. A percentage of the proceeds will contribute generously to The Andy Warhol Foundation’s endowment from which it distributes grants supporting contemporary art. The Foundation is a non-profit, charitable organization recognized as among the leading funders of contemporary art.

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