The journey starts with bespoke Renaissance luxuries made in glass, bronze and maiolica. Soon the impact of global trade changed European habits and expectations. Shoppers were seduced by the glamour of the exotic; they lusted after eastern objects, Arab designs, and became obsessed with all things Chinese and Japanese. New world products like tea, chocolate and sugar, powered frenetic trade. Commerce led to constant innovation and new technologies. In a single generation the idea of luxury was flipped on its head from being the preserve of the elite, to a universal desire. ‘Populuxe’ – popular luxury – was born. By the Enlightenment these many objects that were displayed in the home and worn on the body had transformed the look and feel of the world, and allowed for the creation of masterpieces in silk and silver, pearwood and porcelain.
HAPPY SHOPPERS: New show lights up origins of our modern obsessions
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